Tulsa, OK – Golf Illustrated magazine is making a revolutionary new advertising pricing option available to advertisers. The exciting new option is to pay for the exact click-through results on email campaigns to the magazine’s e-Deals Club members.
According to Gerald Pope, publisher of Golf Illustrated magazine, advertisers will have access to the 250,000 member e-Deals Club for the first time on a "pay-for-performance" pricing basis. "Members have joined the club expecting to receive weekly communication on golf equipment at the best prices available," Pope said.
"Offers are presented to members via uniquely personalized emails to give a feeling of exclusivity and limited availability. Because we are providing members what they want (great products at affordable prices) membership is growing at a rapid pace," Pope said. "Members are very responsive to our email offers with an extremely high click-through rate," he added.
"There’s no other program like this currently available. The new ‘pay-for-performance’ program gives potential advertisers a unique traffic-driving option that is results based," Pope said.
This new and innovative email advertising campaign includes creating for advertisers a tailored email to club members to produce maximum results.
Advertisers interested in the Pay-For-Performance program can contact Golf Illustrated advertising representatives. Shelley Hughes is the West Coast and Midwest advertising representative, and can be reached at (918) 366-6191 ext. 113 or via e-mail at shughes@golfillustrated.com. Josh Umholtz is the contact for East Coast and International companies, and can be reached at (918) 366-6191 ext. 122 or via e-mail at joshumholtz@golfillustrated.com.
Contact:
Tyler Henning
Equipment Editor
Golf Illustrated, Bassin’ and Crappie World magazines
7580 E. 151st St.
Bixby, OK 74008
918.366.6191 ext. 153
