Happy Earth Day! Love, The Enviro.
Modesto, CA – As predicted when launched in July 2007, Hi-Tec has seen tremendous interest of the first ever earth friendly golf shoe called the Enviro. It was within weeks of that launch that Hi-Tec began to not only validate the demand for this type of product in golf footwear, but also realized the growth potential for the category.
We felt it appropriate being Earth Day to introduce this women’s offering. For obvious reasons, during the 2008 PGA Merchandise Show the company launched a women’s version of the shoe called ‘The Enviro’ as part of the new Fusion Group. The Fusion Collection combines fashion, function, culture and color and thus far retails and golf pro’s has marked it as right on target with what women golfers have been looking for in golf shoes.
“We knew when we launched the Enviro that we had something special. Society wants to be environmentally conscious.” states Fredrik Sundstrom, Global Golf Director. “It is a natural transition to offer this product to women. Polls show that about 68 percent of American consumers have gone green, preferring health-conscious and environmentally responsible products. Since 90 percent of women identify themselves as the primary shoppers for their households, it’s safe to say that women are leading a quiet revolution in green consumerism.”
The Enviro is the center piece of the new Fusion Group. Just like the men’s version, the Enviro is made with the softest of full grain leather uppers and the same comfort, style and performance as all Hi-Tec shoes offer. Another first for Hi-Tec Sports, the upper is enhanced with ION-MASK™, a new waterproofing technology which works on a molecular level to repel water and other liquids – which are forced to bead and simply run-off.
It is created using organic vegetable-tanned chrome-free leathers, outsoles made of rice husks and latex rubber and a recycled sockliner. The outsole has the components of the CDT technology and the Champ Stinger 3, which is the third generation of the Stinger Cleat allowing better durability, grip and less clogging.
“I believe people will gravitate to this product first and foremost because of its fashionable styling. Each upper offered in the Enviro combine trendy patterns and color combinations. If it wasn’t good looking and comfortable we wouldn’t stand a chance. When they see the green factor it will be an added bonus.”
The Enviro has a 2 year waterproof guarantee and also offers the CDT® technology and retails for $100.00 suggested retail.
Contact:
Molly Meade
617-678-6778
molmeade@comcast.net
