Golf Datatech, L.L.C. has just released the The 2007 Pyramid of Influence Study covering the Golf Ball market. Additional studies covering the Golf Shoes, Iron, Driver and Putter categories will be available soon.
Conducted with over 3,500 serious golfers in the Spring of 2007 to investigate how they evaluate new technology, how they gather information on new products and technology, and what influences them to purchase.
The study identifies, analyzes and develops a deeper understanding of the impact various sub-segments of the golf population on the dissemination of information, trial and subsequent purchase of golf equipment. These sub-segments consist of the Traditional Pyramid (segmented by Handicap), The Alpha Consumer (Segmented by those who purchase at a higher rate), The Leading Edge Innovator – Segmented by those who “Must Have” the latest technology as well as by Age, Facility Played Most often and Gender.
Results include:
Perceptions & Opinions of Influencers -how “serious golfers” feel about the game of golf, how they see themselves as influencers, how they believe their golfing friends and associates vie them and how they feel about various influencers in their lives
Media Influencers – opinions and usage of various media outlets
Brand Loyalty – how “serious golfers” feel about branded products in their lives
Shopping & Purchase Habits & Influencers – what influences serious golfers when it comes to evaluating and purchasing new golf equipment.
This study joins other recently released research conducted by Golf Datatech, L.L.C. such as The US Putter Retail Market Historical Report, 2007 Teaching, Training and Instructional Aids Report and 2007 Retail Market Share Reports. To find out more about the research we have available or to purchase, go to http://golfdatatech.com/site/purchase_research_online.
Golf Datatech, L.L.C. is an independent golf market research company, established in 1995 to create accurate and timely information on retail sales. In 1998 the company extended its research into consumer attitude and usage studies along with proprietary consumer research and strategic sales and marketing consulting. The company now offers retail reports covering sales in the United Kingdom and will add Sweden and Germany later this year.
Contact:
Suzie Phillips
VP/General Manager
Golf Datatech, L.L.C.
888-944-4116
www.golfdatatech.com
