ORLANDO, FL — Gallus Golf announced today that it added 11 new mobile-app customers and 2 new BOOST customers in January, including activity during the PGA Show, underscoring the growing recognition among golf course operators that modern, direct-to-golfer technology is no longer optional—it’s essential to sustaining revenue in a changing golf economy.
Over the past five years, golf operators have benefited from unprecedented demand. As that surge begins to normalize, courses are increasingly seeking tools that help them retain golfers, deepen engagement, and create predictable, repeatable revenue rather than relying on
peak-cycle participation alone. Gallus’ January growth reflects this shift in operator priorities.
“Our conversations at the PGA Show were different this year,” said Rob Hoffman, Chief Growth Officer at Gallus Golf. “Courses weren’t asking if technology mattered—they were asking how to protect what they’ve built in a booming, post-pandemic golf economy. They see their branded apps as the foundations for owning the golfer relationship long-term.”
The Gallus platform enables golf courses to communicate directly with their golfers through a branded mobile app, delivering highly segmented communication capabilities, working with every GMS and their booking engines and tee sheets, providing scoring, stats, event management, notifications, and marketing tools without reliance on third-party marketplaces.
“The most important factor in a branded golf course app is that it secures real estate on the smartphones of the people who matter most—golfers,” continued Hoffman. “People are spending more time on their phones than ever before, and that reality isn’t changing. If your course isn’t living on that screen, you’re competing from the sidelines while every other option for your customers is right there without you. A branded app puts the course in the same place golfers already spend hours every day—making communication timely, personal, and impossible to ignore.”
While managing an app is not a major time-consuming task – about 15 minutes per week – courses have expressed feeling a bit overwhelmed by the number of marketing tasks required to maintain relevance. The Gallus BOOST program addresses this concern and builds on the branded app foundation by helping courses activate data-driven campaigns across email, social media, mobile app, and all other marketing channels that drive repeat play, on-property spending, and loyalty.
The addition of 13 customers in January—traditionally a competitive decision-making period for golf operators—reflects increasing urgency across the industry to adopt systems designed for stability, not just growth.
“As operators think beyond the boom years, the focus is shifting to sustainability,” added Hoffman. “Technology that turns occasional or transient golfers into regulars, and regulars into loyal advocates, is becoming the difference between reacting to the market and leading through it.”
Gallus Golf will continue unveiling new engagement tools throughout 2026 as it has for 15+ years now and for over a thousand golf courses around the globe during that time.
About Gallus Golf
Gallus Golf is the leading provider of mobile app technology for golf courses, helping operators build stronger relationships with golfers, increase engagement, and future-proof revenue through owned, course-branded digital platforms.
gallusgolf.com info@gallusgolf.com 858.869.0155
