Feel Golf Company, a private company owned & operated by PGA Professionals, announced today that it will begin airing 60 and 30 second ad spots of its award winning reverse-taper Full Release™ Performance grips on The Golf Channel and other select sports networks beginning in May.
“We are very excited to be able to further educate golfers on our performance grips – that are more ergonomically and sports science designed for better overall performance in both distance and accuracy – and that are USGA and R&A Conforming”, stated Andy Heffner, VP of Sales. “The Ads are also designed to build brand awareness and further support our established retailers in the US and our distributors internationally.”
Lee Miller, the Company’s CEO and Founder, was primarily involved in the R&D of the grips and the multiple design and utility patents they have received, stated: “We have been slowly building a niche identity within the golf grip market for the past four years. We have received numerous awards, industry testimonials and independent testing validation on our grips superior performance characteristics in distance and accuracy along with their better feel over this time. By doing so, we now have an established customer base of very loyal golfers who having switched over to using our reverse-taper golf grip – over their former traditional tapered golf grips.”
The design of the grips is actually quite simple – try hitting a baseball with a bat that is not reverse tapered – so why do golfers hit their clubs with grips that are harder to hit with? The answer is also simple, no one thought of it before and golf is a very traditional sport – so new ideas – even ones with better science can take a lot longer to filter into the main steam or norm. Stated Lee Miller: “Today, we now have a number of PGA and other Tour players who are now interested in using our performance grips. When we first came out with these grips 4 years ago, that would have been impossible.”
“It’s pretty cool when you receive a call from a customer in England who is actually playing a round of golf when first using our grips and sharing with us they just hit a 6 Iron onto the green – hitting the ball ~25-35 yards further than they’ve ever been able to hit using their 6 Iron before and running up to the green to apologize for the group ahead that was putting!”, stated Nick Miller, a team member of Feel and who happens to hold the “World Amateur Long Drive Record” of 449 yards. “We get unique stories like this all the time and it’s what motivates us to get our story out to more and more golfers.”
About Feel Golf
Feel Golf Company is known for its PGA performance designed golf clubs including its superior line of award winning wedges. The Company is a full-line premium golf club manufacturer with club assembly in the USA whose products are designed, built and backed by PGA Professionals. For over the past 18 years, Feel Golf’s proprietary technology golf clubs have been played by Tour Professionals worldwide – including the PGA, LPGA, European, Asian, Champions and Nationwide Tours, as well as by All-American Collegiate Players.
Feel Golf is the innovator of the Reverse-Taper, Full Release™ & new, Pro Release™ Performance golf grips. These leading, technologically advanced grips with patents in grip design & utility can increase distance, improve accuracy, and provide golfers of all skill levels with a better touch and feel – the trademark of the Company.
The entire line of Full Release™ Performance grips are USGA and R&A conforming, and are the Official Golf Grip of the United States Schools of Golf. The grips have been called: “The greatest change to golf in the last 100 years” by a major golfing publication and > 4 out of 5 golfers validated improved performance: greater distance with more accuracy & better control with overall satisfaction over their traditional tapered golf grips – as independently measured by PGA Tour Partners.
Feel’s award winning wedges have been played by Tour players worldwide with multiple Tour wins, and are known on Tour for their accuracy and great feel. The wedges received PGA Tour Partners’ 2007 “Best of the Best” – the 8th time these wedges have received this annual category award from independent testing golf organizations. The Company’s innovative clubs and grips are sold on 5 continents in over 30 countries and are available online and/or in many major US golf and sporting goods retail stores.
Feel Golf is based in Monterey County, California, home of the famed Pebble Beach Golf Links. For more information about the Feel Golf Company and their great lineup of products, visit their website at www.feelgolf.net or call: 1-877-934-7387.
Media members interested in testing a Full Release™ Performance grip or other products for editorial review, please contact David Otterbach or Lee Miller at Feel Golf Company, Inc. at (831) 422.93000 or e-mail david@feelgolf.net
Contact:
David Otterbach
Chief Operating Officer
Feel Golf Company, Inc.
(831) 422.9300
E-mail: david@feelgolf.net
