Twelve Additional Courses to Feature Game’s Premier GPS System
(CHANDLER, Ariz.) – ProLink Solutions – a wholly-owned subsidiary of ProLink Holdings Corp. (OTC BB: PLKH.OB) and the world’s leading provider of Global Positioning Satellite (“GPS”) golf course management systems and digital-out-of-home, on-course advertising – has been selected to install the ProLink GPS system at 12 additional courses managed by Billy Casper Golf (“BCG”).
BCG already boasts ProLink GPS at four of its operations, one with 36 holes. That brings the total to 17 eighteen-hole equivalents and 306 holes in all. Under the multi-year agreement, ProLink Solutions becomes BCG’s preferred GPS provider for managed properties and exclusive provider for owned properties.
These properties are located in key advertising markets, and ProLink has retained the exclusive ownership of 61 percent of available inventory, with rights to purchase the remaining advertising inventory.
Co-founded by golf legend Billy Casper, BCG owns and operates a collection of well-respected daily-fee courses in 22 states across America. ProLink’s technologically-robust GPS system features screens mounted on roofs of golf carts showing ball-to-hole distances and other information to further enhance golfers’ playing experiences. In addition, the ProLink system is an important course-management and revenue-generation tool for BCG via swifter pace-of-play, incremental food-and-beverage sales, on-screen advertising and procurement of more tournaments.
“Billy Casper Golf is constantly paving the way in the industry to even better service golfers and enhance their experiences, streamline operations and ensure course profitability. The ProLink system helps us achieve these goals,” says Joe Goodrich, Senior Vice President of BCG. “After an extensive national search for a GPS supplier, we concluded ProLink to be superior.”
Says Danny Lam, President of ProLink Solutions: “Billy Casper Golf has emerged as an innovative and progressive force for emphasizing a customer-centric business model while embracing new technology. This partnership further solidifies the ProLink system as a necessity for course owners to drive net operating income while providing a premium player amenity.”
BCG’s properties join a roster of renowned courses with ProLink GPS, including 2006 Ryder Cup host the K Club (Ireland), Presidents Cup site Fancourt Hotel and Country Club Estate (South Africa), the Resort Course at La Cantera in San Antonio, home of the PGA TOUR’s Valero Texas Open, and world-class destinations including the Four Seasons Resort Aviara (California), Four Seasons Golf Club Resort at Terre Blanche (France) and Ka’anapali Resort (Hawaii).
With 180 golf courses installing, upgrading or renewing their leases on the system, ProLink Solutions enjoyed a record 2007. This marks the largest single-year expansion in the company’s history and a 17.6-percent increase from the 153 courses installed the previous 12 months.
ProLink’s system is now featured at more than 700 golf properties on five continents. More than 550 of these courses are equipped with media-ready systems to support on-screen advertisements worldwide. ProLink recently entered an exclusive partnership with ABC New Media Sales to deliver national advertising on The ProLink Network that reaches more than 12 million golfers annually. Through its ProFit program, ProLink is responsible for on-screen ad sales, and courses share these revenues.
About Billy Casper Golf
Headquartered in Vienna, Virginia, BCG was co-founded in 1989 by professional golf legend Billy Casper, the Masters and two-time U.S. Open winner who ranks seventh all-time with 51 PGA Tour wins. The company manages courses in 22 states and internationally, including the critically-acclaimed Kaanapali Golf Resort (Maui, Hawaii) and P.B. Dye Golf Club (Ijamsville, MD). More than three million rounds of golf are played annually by more than 500,000 golfers (about 8,000 daily) at BCG-managed courses nationwide, serviced by a team of 3,000-plus customer-focused employees. For more information: www.billycaspergolf.com, media@billycaspergolf.com, 703.761.1444.
About ProLink
ProLink Solutions is the world’s leading provider of GPS golf-course management systems and revenue-generating on-course advertising. The company’s core philosophy is to be a “Trusted Partner” to its golf-course customers. From enhancing golfers’ overall experiences and improving pace-of-play to increasing current revenue streams and creating new profit centers for golf courses, ProLink Solutions’ products and services have captured markets both nationally and globally. For more information about ProLink: www.goprolink.com, info@goprolink.com, 480.753.2337.
Contact:
Buffalo Communications
Rich Katz
703.891.3319
rkatz@billycaspergolf.com
Daniel Mitchell
253.312.4536
dmitchell@billycaspergolf.com
Investor Relations Contact:
BPC Financial Marketing
John Baldissera
800.368.1217
