GILBERT, AZ. (May 20, 2008) – Player’s Pass, a national company that markets a discount golf membership program featuring half-price and reduced fee golf at golf courses nationwide, announced the appointment of James McAfee as Ambassador in the Dallas/Fort Worth region. McAfee is another in a series of Ambassadors that are being appointed across the country.
The Ambassador program is part of the effort by Player’s Pass to establish a national direct marketing campaign. Until recently, Player’s Pass was sold primarily by high school student athletes as a fundraising vehicle. Now, with the establishment of the direct marketing program, the general public can receive those same discounts by purchasing a Player’s Pass membership through the website at www.playerspass.com, at golf retail outlets and golf courses in numerous cities.
McAfee, as Ambassador in the Dallas/Fort Worth region, will service area golf courses affiliated with Player’s Pass and work directly with members and prospective members at a series of events throughout the year. Additionally, he will present the Player’s Pass program to courses throughout the Dallas/Fort Worth region, giving course owners, managers and golf professionals the opportunity to affiliate with the popular Player’s Pass.
McAfee has extensive experience in the golf industry. He is a veteran writer, editor and golf administrator. McAfee said, “I am looking forward to staying active in the golf industry.”
He has written and edited for numerous newspapers and golf publications such as: Golf Digest, The Tulsa Tribune, DFW Golfers Guide, Wylie News and The Texas Golfer. In addition, McAfee was the Director of Golf for the Melia Playa Conchal, Costa Rica, as well as the Executive Director of the Northern Texas PGA, the Dallas Golf Association and the Regional Golf Publisher. He currently holds positions with DFW Smart Golfer, Regional Golf Publisher and the Dallas Golf Association.
McAfee is a member of a number of associations including the Golf Writers Association of America, the Texas Golf Writers, which he also co-founded, the International Network of Golf and the Dallas Morning News and Golf Digest Ratings Panels.
In 1992 he was honored with the Byron Nelson Award for contributions to the golf industry in North Texas. And in 2008, he was elected to the U.S. Amateur Golf Hall of Fame. “I intend to use my wealth of opportunities and experiences to promote Player’s Pass and to help to grow the great game of golf,” said McAfee.
Andy Mears, President of Player’s Pass and a member of the Growth of the Game Committee in the Michigan Section PGA, realizes the value of having golf-savvy Ambassadors in place throughout the country. McAfee’s background in various segments of the golf industry and love of golf make him a natural as a Player’s Pass Ambassador.
“The Ambassadors will be our field force of golf-knowledgeable representatives who will build relations with the courses as well as the golfers,” said Mears. “They are another part of our focus to grow the game of golf, and make it more enjoyable and affordable for people. They will carry out our objective of getting people to play more golf for less money.”
Mears will continue hiring and training a number of Player’s Pass Ambassadors and local representatives in key cities, to bring the program to the grass roots level.
Since 2001, Player’s Pass has helped over 425,000 golfers save money on their rounds of golf and has raised more than $7,000,000 for high school athletic programs and junior golf development.
Player’s Pass is a division of Varsity Gold, a Gilbert, Arizona based company founded in 1988 that every year helps more than 15,000 high school athletic teams, elementary and middle schools and raises nearly $50,000,000 to fund programs. Player’s Pass, which promotes expanded participation at golf facilities nationwide through a discount program, is sold through Varsity Gold’s fundraising organization, as well as via direct marketing. Details are available at www.playerspass.com.
For information about Player’s Pass or to receive photos or graphics, contact TL Golf Services at 610-279-9220.
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