Brentwood, Tennessee, May 27, 2008 … PrideSports, maker of Softspikes cleats, the #1 cleat brand on TOUR, has announced staggering player usage numbers for both the PGA TOUR’s Crown Plaza Invitational and the Champions Tour’s Senior PGA Championship, giving the company an insurmountable position at the top of the plastic cleat count leaderboard pack. As of the opening round, more than 70% of the field at the PGA TOUR’s Crown Plaza Invitational that chose to wear plastic cleats wore PrideSports products with the majority being Softspikes brand cleats – the #1 cleat on TOUR.
In addition, almost 90% of the field at the opening round Champions Senior PGA Championship who chose to wear plastic cleats wore PrideSports brand cleats, including the Pulsar and Black Widow models. This field dominance marks the 46th consecutive Major Championship where the Softspikes’ brand has lead the field.
“When the players head for their opening rounds, and we see consistently more than 80% of the field wearing our product, it is a great way to start a tournament weekend in professional golf,” said Joe Zeller, President, PrideSports. “Capturing the field at the Senior PGA Championship marks our 46th straight Major which is a record that will continue to grow, and which may never be broken.”
In addition to the Company’s cleat domination, PrideSports patented Fast-Twist™ Insert System was featured in more than 80% of the shoes worn by players during the PGA TOUR’s Crown Plaza Invitational and in more then 89% of the shoes worn by players during the Champions Senior PGA Championship. The #1 insert system on the PGA TOUR, Fast-Twist is the overwhelming choice by golf footwear manufacturers, as 8 out of the top 10 leading companies utilize the revolutionary golf cleat insert system as original equipment, including market leader FootJoy, as well as adidas, Bite, Bridgestone, Callaway, Etonic and Oakley.
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Mastro Communications, Inc @ 732-469-5700
