GILBERT, AZ. (May 27, 2008) – After spending a number of years as a member and panelist at International Network of Golf regional and national conferences, Player’s Pass president Andy Mears decided that it was time for his company to step up and take a larger role in the annual business meeting of the golf industry.
This year, when the ING Spring Conference comes to Atlantic City May 27 to 31, Player’s Pass will play a major part in the week-long education, communication and networking conference.
“In the past, the biggest players have been golf industry giants such as TaylorMade and Tour Edge,” said Mears, who has overseen the meteoric rise Player’s Pass has had within the discount golf business. “While they are still intrinsically involved, we are proud to be standing right there beside them when it comes to sponsoring the conference and promoting the game of golf to its attendees and their clients.”
Player’s Pass will sponsor a number of activities at the ING Spring Conference. For starters, the Welcome Bag is sponsored by Player’s Pass and inside will be a company information folder with a complimentary Restaurant.com gift card for $25, good at thousands of restaurants nationwide. Additionally, 23 attendees will have a “Winners” sticker inside their packet. Each winner will receive a gift. One of the lucky winners will receive a special grand prize. Announcement of winners will come at the Small Group Breakfast.
At the Small Group Breakfast, which is being sponsored by Player’s Pass, Mears will present an update on the company’s current Media Ad Program and introduce its new Premium CD Membership. An additional update will be provided on the company’s charitable contribution program and the impact Player’s Pass is having on rounds played nationally.
Mears added, “ING Membership really helped Player’s Pass establish itself in our early years and I am thrilled to be able to give back to the organization in the form of sponsorship.”
The networking effect Player’s Pass has had at the executive level of the golf industry has not gone unnoticed.
“I have watched Player’s Pass business model evolve over the years, keeping in tune with the ever-changing golf business,” said Mike Jamison, ING Executive Director. “Player’s Pass success story reflects the sound business acumen of its leadership. I have the utmost respect for Andy Mears and am thrilled to have him involved in the leadership of ING.”
Since 2001, Player’s Pass has helped more than 425,000 golfers save money on rounds of golf and has raised more than $7 million for high school athletic programs and junior golf development.
Player’s Pass is a division of Varsity Gold, a Gilbert, Arizona based company founded in 1988 that every year helps more than 15,000 high school athletics teams, elementary and middle schools and raises nearly $50 million to fund programs. Player’s Pass, which promotes expanded participation at golf facilities nationwide through a discount program, is sold through Varsity Gold’s fundraising organization, as well as via direct marketing. Details are available at www.playerspass.com.
For information about Player’s Pass or to receive photos or graphics, contact TL Golf Services at 610-279-9220.
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