Opening Round Leader Dons BlackWidow? Cleats, As More Than 60% Of The Plastic Cleat Field Wears PrideSports & Softspikes Products
Brentwood, Tennessee, June 2, 2008 … PrideSports, maker of Softspikes® cleats, the #1 cleat brand on TOUR, took a commanding lead after the opening round of The Memorial, as the first round leader shot a 65 wearing Black Widow™, the world’s all-time best selling golf cleat. In addition, Softspikes Pulsar™ cleat was once again the opening round leader among players wearing plastic cleats, while more than 60% of the overall plastic cleat users chose PrideSports products.
The early success of Softspikes and PrideSports at The Memorial comes on the heels of last week’s tournament action where almost 90% of the field at the opening round of the Champions Senior PGA Championship wore PrideSports products. In addition, more than 70% of the field at the PGA TOUR’s Crown Plaza Invitational wore PrideSports products, with the majority being Softspikes brand cleats.
“Unlike the actual tournament action, where a first round lead is generally never insurmountable, PrideSports and Softspikes product usage numbers traditionally hold true throughout the event,” said Joe Zeller, President, PrideSports. “The Memorial is one of the biggest events of the PGA TOUR season, and we are very excited to hold the opening round lead, and once again dominate the plastic cleat field.”
In addition to the Company’s cleat domination, PrideSports patented Fast-Twist™ Insert System was featured in more than 80% of the shoes worn by players during the opening round of The Memorial. The #1 insert system on the PGA TOUR, Fast-Twist is the overwhelming choice by golf footwear manufacturers, as 8 out of the top 10 leading companies utilize the revolutionary golf cleat insert system as original equipment, including market leader FootJoy, as well as adidas, Bite, Bridgestone, Callaway, Etonic and Oakley.
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Mastro Communications, Inc @ 732-469-5700
