Bag and Accessories Market Leader Bolstered by New Collection, ‘O-List’ Status
(Haddonfield, NJ) – Trend-setting designer Keri Murschell announces that her company, keri golf, has experienced sales growth of 77 percent in the first quarter of 2008 based on the successful introduction of its new mk collection.
Designated a must-have by O, The Oprah Magazine in its March “O-List,” the line’s distinctly feminine cart and stand bags, totes and headcovers continue to grow in popularity and remain favorites of several LPGA Tour players, including Christina Kim, Michelle McGann and Se Ri Pak.
The 2008 mk collection, named for Murschell’s daughter Mary Kate, features a new lighter-weight construction and sophisticated shades of brown, ivory, blue and pink in prints ranging from bold florals to modern geometrics. The latest offerings highlight the line’s attention to detail in elegant touches that include leather trims, gold-plated hardware and personalized monogramming alongside detachable zip bags and mirrors in coordinated fabrics.
“As we celebrate our fifth anniversary this year, we’re thrilled with the success of the mk collection,” says Murschell, the company’s founder and principal designer. “Our continued expansion validates keri golf as the brand women turn to when choosing golf bags and accessories.”
Known for merging chic designs with practical features, fashionable and functional details of all keri golf bags include spacious storage, external tee holders, interior pockets for balls, cell phones and wallets, and a unique, patent-pending shoulder strap system with a recessed well on the cart bags for a streamlined look.
Retailing from $75 to $375, keri golf’s luxury bags and accessories are exclusively made with premium fabrics that bring personality to the course. Durable water-, stain- and piling resistant materials are combined with unmatched craftsmanship to create sleek, modern looks.
For more information, please visit www.kerigolf.com or call 856.616.9064.
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.
The five-year-old company’s bags and accessories, including totes and headcovers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
