BOULDER, Colo. – One of the greatest golf equipment success stories of the year, premium KBS steel shafts again delivered consistent performance and accuracy on the PGA Tour, winning first- and second-place (tie) at the Memorial Tournament at Muirfield Village. Manufactured by golf’s steel shaft specialists, FEMCO Steel Technology (FST), KBS Tour steel shafts feature new Moment of Inertia Technology and provide excellent stability and smooth energy transfer at impact.
This year’s Memorial Tournament champion played KBS Tour steel shafts in his irons and surged ahead of the pack on Sunday by shooting a 3-under 69. The victory marked the sixth time in the past six weeks that KBS Tour steel shafts have delivered either a first- or second-place finish on a pro tour – a remarkable statistic based on the fact that 2008 is the KBS brand’s debut season on tour.
“The KBS Tour shafts provided superior performance down the stretch to win the Memorial Tournament, and that top-level performance is exactly how we engineered these premium steel shafts to perform,” says KBS engineer Kim Braly, whose steel designs are currently being played by some of the Top 10 players in the world. “There has not been any significant differences in steel shaft designs for years, so we stepped outside the normal parameters of club design by applying a new approach with our MOI analysis. The results have provided great feedback during player testing, and we could not have asked for better results for our first few months on tour.”
Braly explains premium KBS steel shafts achieve new levels of performance and feel through innovative MOI analysis and the new design reduces shaft ‘interference’ during the swing which means greater performance with every shot. The KBS Tour shafts feature a one-of-a-kind design and are engineered for better players. By reducing the mass and radius of each step in equal proportions along the shaft’s center line, the KBS Tour shaft delivers optimum stability resulting in efficient energy transfer from the player’s hands to the clubhead.
The KBS Tour steel shafts incorporate FST’s high-quality precision manufacturing processes, such as: Exclusive ‘Oil-Quench’ tempering method which produces shafts that are arrow-straight from butt to tip; Tapered tip construction to provide a solid metal-to-metal bond in the hosel and tour-proven feel; higher-than-traditional center of gravity construction to allow for more mass in the clubhead; and matching shaft weight and frequency to strict tolerances to ensure peak playing performance and guaranteed repeatability.
Last month, the all-new KBS steel shafts won the Open de España and the BMW Asian Open and finished second at the AT&T Classic and Crowne Plaza Invitational.
For more information about FST and FST products, visit www.fstshafts.com.
Headquartered in Boulder, Colo., FEMCO Steel Technology (FST) is a leading designer, manufacturer and distributor of high-quality steel golf shafts, including the premium KBS Series of shafts which features Moment of Inertia technology. Since 1949, FEMCO has remained committed to creating and providing high-quality and cost-effective steel products and services worldwide. For more information, visit www.fstshafts.com.
Contact:
John Meng
Meng & Associates Inc.
“Marketing That’s Custom Fit”
P. 512.930.7100 F. 512.864.0033
mengassociates.com
