Judgment Prohibits Nickent from Making Similar Claims in the Future
CARLSBAD, Calif. (June 4, 2008) – TaylorMade-adidas Golf Company and Nickent Golf reached an agreement with regard to claims by Nickent in print and television advertising and on its website.
Per the terms of the judgment, Nickent is permanently enjoined from, among other things, advertising in any medium a claim which Nickent does not have a reasonable and factually supportable basis to believe to be true at the time the claim is published, at the time the claim is submitted for publication and for the time the medium is expected to be “in circulation” or publication.
TaylorMade filed the lawsuit against Nickent with regard to claims made in Nickent’s recent print and television advertising and on its website concerning the purported success of Nickent drivers on tour. As a result of the stipulated judgment, Nickent will need to comply with specific criteria in the injunction before making similar claims in the future.
“We are pleased that we were able to obtain a permanent injunction that will prevent Nickent from attempting to transfer an isolated driver count figure into a broad “#1″ claim, as Nickent had done in the past,” said Bob Maggiore, TMaG’s vice president of marketing. “TaylorMade has been the No. 1 driver on the PGA Tour and Nationwide Tour since 2001. So, when others attempt to mislead the public we need to stand up.”
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) orwww.taylormadegolf.com , www.adidasgolf.com or www.tmag.com .
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 33,000 employees and sales of ?10.3 billion.
Contact:
TaylorMade-adidas Golf
Public Relations Department
Scott Leightman
Tel: 760.476.5748
email: scott.leightman@tmag.com
John Steinbach
Tel: 760.918.6330
email: john.steinbach@tmag.com
