Both Feature TaylorMade’s Dual Crown Technology, Proven in the Tour Burner Driver to Promote Increased Distance
CARLSBAD, Calif. (June 4, 2008) – TaylorMade Golf, maker of the tour-proven Tour Burner® driver with Dual Crown technology, has introduced the next generation of Burner fairway woods, available in two versions: High Launch, engineered to make it easy to launch the ball on a towering, long-carrying flight at average swing speeds; and Tour Launch, engineered to promote the kind of lower, penetrating and workable ball flight that skilled players with higher swing speeds prefer.
Burner High Launch and Burner Tour Launch fairway woods share several key performance elements. First is Dual Crown technology, wherein the size of the crown is noticeably smaller than the large sole. Second is Ultra-Thin Wall technology, which allows the clubhead walls to measure as thin as just .55 millimeters. All of the weight saved by Dual Crown technology and Ultra-Thin Wall technology is redistributed to create an exceptionally deep CG location that’s also 35%* lower than previous comparable Burner fairway woods, making both of these new clubs extremely easy to hit while promoting a lower spin-rate for longer distance.
Burner Fairway
Both new Burner fairway woods feature a fast-looking triangular Burner head shape that looks large when positioned behind the ball, to inspire confidence. The larger triangular head of the Burner High Launch makes possible an exceptionally deep, far-from-the-face CG location that makes it easy to launch the ball while also contributing to greater stability and forgiveness. The Burner High Launch boasts the largest size and footprint of any TaylorMade® steel fairway wood, and its MOI measures 6% higher than TaylorMade’s previous Burner fairway woods. In contrast, the new Burner Tour Launch features a slightly more compact head shape with a more forward CG location, elements that are preferred by better players.
Burner Fairway Tour
Both new Burner fairway woods incorporate TaylorMade’s SuperFast technology, to promote faster swing speed for increased distance. Burner High Launch combines a SuperFast 49-gram graphite shaft with Arrow 2 ultra-light 44-gram grip; Burner Tour Launch combines a 70-gram graphite shaft with Tour Velvet Lite 44-gram grip.
Three Burner High Launch fairway woods are available in 3 (15°), 5 (18°) and 7 (21°) woods and three Tour Launch fairway woods are available: TS (Tour Spoon) at 13°, T3 at 14.5°, and T5 at 17.5°. The manufacturer’s suggested retail price is $240 per club; availability begins at TaylorMade’s retail partners starting in June.
* cgz measurement
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com,www.taylormadegolf.com, www.adidasgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 33,000 employees and sales of ?10.3 billion.
Contact:
TaylorMade-adidas Golf
Public Relations Department
Scott Leightman
Tel: 760.476.5748
email: scott.leightman@tmag.com
John Steinbach
Tel: 760.918.6330
email: john.steinbach@tmag.com
