Brentwood, Tennessee, June 6, 2008 … PrideSports, maker of Softspikes® cleats, the #1 cleat brand on TOUR, and the patented Fast-Twist™ – the #1 insert system on the PGA TOUR, dominated the leaderboard heading into weekend play at the PGA TOUR’s Stanford St. Jude Championship, as Fast-Twist™ was featured in more than 85% of the shoes worn by players during the opening round. In addition, Softspikes brand cleats were chosen among more than 60% of the plastic cleat field, with 57 players opting for Pulsar™ cleats, the #1 Cleat on Tour.
The early success of Softspikes and PrideSports at The Stanford St. Jude Championship comes on the heels of last week’s tournament action where the winners of Nationwide Tour’s Bank of America Open and Champion Tour’s Principal Charity Classic Wore Pulsar™ Cleats. Further, PrideSports products were utilized by 18 of the Top 26 finishers at The Memorial on the PGA TOUR, with a majority wearing Softspikes brand cleats, including the Pulsar™ and Black Widow™ models.
The Fast-Twist™ player usage at The Stanford St. Jude Championship continues a trend for PrideSports on the PGA TOUR. The insert system is the overwhelming choice by golf footwear manufacturers, as 8 out of the top 10 leading companies utilize the revolutionary golf cleat insert system as original equipment, including market leader FootJoy, as well as adidas, Bite, Bridgestone, Callaway, Etonic and Oakley.
“Fast-Twist is a product that has revolutionized golf footwear, and to have such a commanding presence on the PGA TOUR is a great testament to the importance of this technology among golf footwear manufacturers,” said Joe Zeller, President, PrideSports. “Fast-Twist, along with our Softspikes products, is off to a great start at the Stanford St. Jude Championship, and we expect another great weekend finish.”
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Mastro Communications, Inc @ 732-469-5700
