Boston, MA – June 10, 2008 – VCT Corporation (VCT), the leading provider of relationship marketing solutions to the private club, golf and amenity community industries, announced today that Lake San Marcos Country Club has signed on for VCT’s LoyaltyBuilder™ e-publishing service to improve communication with club members.
Pam Richardson, Vice President of Operations at Lake San Marcos Resort & Country Club, stated, “LoyaltyBuilder is great for a club like Lake San Marcos. It’s a key element in our program of continuous improvement at the club. We currently have a lengthy list of projects underway or pending, including the pool and a new fitness center. We have also launched a member referral program and expanded our member advisory board, so the communication around those efforts is critical. It’s great to be able to publish a newsletter of this quality without having to learn any technology.”
Dan Sharry, VCT’s Vice President commented “Our charge is to help private clubs deliver a more personalized member experience, communicate more efficiently and effectively, and improve member relationships. Delivering a professional looking publication with great visuals that supports the work the club is doing from an operational perspective is what LoyaltyBuilder is all about. We’re delighted to be working with the team at Lake San Marcos to communicate their brand.”
The club will also be expanding the number of special events they are having – some exclusively “members only” and others that will allow guests. “Increasing member activity levels, a vitally important aspect of all clubs’ financial health, is a target goal of many LoyaltyBuilder clients, according to Sharry.
VCT is the leading provider of relationship marketing solutions to the golf, private club and amenity community industries, helping clients nationally and internationally rapidly implement solutions to drive increased member and customer loyalty. Whether for golf management companies, amenity community developers, or private clubs, VCT’s e-publishing services and Reach™ solutions are designed to help their clients succeed. With products and managed services that address critical areas of membership, corporate communications, sales and marketing, VCT helps clients increase revenues, profitability and growth. For more information, visit VCT on the Web at www.vctcorp.com
VP, Strategic Partnerships & Business Development
877.258.2676 ext 214