Feel Golf Company, a private company owned & operated by PGA Professionals, announced today, that it’s offering a “Hi-Loft Wedge” floor display and includes 4 each of their 60° 64° and new 73° wedge, plus 3 FREE lofts of choice to retailers worldwide.
“The increasing need for “High Loft Wedges” has been gaining more and more attention within the industry over the past few years due to higher rough, deeper greenside bunkers, harder fairways with faster and harder greens. Thus, we are strong advocates, especially for the average amateur golfer and many Tour players”, stated Lee Miller, CEO and a PGA Professional. “We are the industry innovator for “Hi-Lofted Wedges”, including our new 73° wedge – which won Golf Illustrated’s “2007 Baggy Award” for most innovative product to improve a golfer’s game.”
“We are offering our retailers a 15-wedge floor display stand with a very small “footprint” when they order a dozen wedges. We also provide 3 additional wedges at no cost with this package calling it our 12 + 3 display package. We are already seeing some demand and expect this to continue as it provides retailers a new way to market wedges to their customers in this, a challenging year for some golf shops.”
“While initially there has been some reluctance by golfers to try revolutionary or innovative products, if the product helps improve their game – they will become avid fans. We saw this when we first introduced our 64° wedge back in the early 1990’s. Some Tour players were reluctant to use it. But over time, players began to see the unique benefits of having such a club in their bag and today, many Tour players carry them, including some of the worlds very best.”
“We are not the only believers of having more wedges in the bag,” stated Greg Cottingham, the Company’s General Manager and a PGA Member. “There have been a number of articles in major golf publications by well known short game experts now advocating the use of “Hi-Loft Wedges”. The bottom line, they help golfers get closer to the hole and reduce the number of putts. This is especially true for challenging bunker, and deep rough shots or hitting to elevated and/or small hard greens when a golfer has little green to work with.”
“Having won 8 Annual “Best of the Best” wedge categories by several recognized independent testing organizations, including a 100% Member Approval rating in 2007 by PGA Tour Partners, we must know a little about what it takes to produce a great feeling wedge” stated Andy Heffner, VP of Sales. “Having our wedges played by so many Tour Players worldwide over the past 20 years, including major wins, should let the average golfer know that we are serious in what we do and who we are – we are PGA Professionals and ex-players after all. We know the game”
“Our new 73° wedge for example, was the result of collaboration with PGA Master and Teaching Professional, Charlie Sorrell and Lee Miller, our CEO, aka, “Dr. Feel”. Miller has been a top club engineer and club maker for over 20 years. There are not many recognized club engineers to begin with and even fewer with PGA playing experience.”
“The desire was to create a wedge that would allow any player, regardless of skill level, to use their full swing, which is the most repeatable swing any player has. Distance control is by ball placement. Off the front foot for a nice flop shot and off the back foot for distance and in between for all other. After many months of testing, the 73° was deemed the best loft for approach shots, up to 50 yards and in. The “Hi-Loft” makes it extremely versatile and for amateurs, it eliminates many of their short game challenges – such as open face, open stances and half swings. With this club, the golfer simply fires straight at the pin, with a full and relaxed swing – which is any player’s most repeatable swing – and lands the ball softly on the green nearer the pin. For better players, they can easily put spin on the ball, giving them more options with their shots around the greens, especially in the majors.”
“For our retailers, the patented 73° stands out first of all due to its head cover that comes included with the 73’s in the “Hi Loft Wedge” floor display. Also attached to the 73 degree is a 3 page booklet showing how and where to use the 73. This is an immediate attention grabber, and self-seller. In addition, seeing that the wedge actually is made by PGA Professionals, and now with it having won awards, it has become our best selling wedge ever! Nothing comparable.”
About Feel Golf
Feel Golf Company is known for its PGA performance designed golf clubs including its superior line of award winning wedges. The Company is a full-line premium golf club manufacturer with club assembly in the USA whose products are designed, built and backed by PGA Professionals. For over the past 18 years, Feel Golf’s proprietary technology golf clubs have been played by Tour Professionals worldwide – including the PGA, LPGA, European, Asian, Champions and Nationwide Tours, as well as by All-American Collegiate Players.
Feel Golf is the innovator of the Reverse-Taper, Full Release™ & new, Pro Release™ Performance golf grips. These leading, technologically advanced grips with patents in grip design & utility can increase distance, improve accuracy, and provide golfers of all skill levels with a better touch and feel – the trademark of the Company.
The entire line of Full Release™ Performance grips are USGA and R&A conforming, and are the Official Golf Grip of the United States Schools of Golf. The grips have been called: “The greatest change to golf in the last 100 years” by a major golfing publication and > 4 out of 5 golfers validated improved performance: greater distance with more accuracy & better control with overall satisfaction over traditional tapered golf grips as independently measured by PGA Tour Partners.
Feel’s award winning wedges have been played by Tour players worldwide with multiple Tour wins, and are known on Tour for their accuracy and great feel. The wedges received PGA Tour Partners’ 2007 “Best of the Best” – the 8th time these wedges have received this annual award from independent testing golf organizations. The Company’s innovative clubs and grips are sold on 5 continents in 35 countries and are available online and/or in many major US golf and sporting goods retail stores.
Feel Golf is based in Monterey County, California, home of the famed Pebble Beach Golf Links. For more information about the Feel Golf Company and their great lineup of products, visit their website at www.feelgolf.net or call: 1-877-934-7387.
Media members interested in testing a Full Release™ Performance grip or other products for editorial review, please contact David Otterbach or Lee Miller at Feel Golf Company, Inc. at (831) 422.93000 or e-mail info@feelgolf.net
Contact:
David Otterbach
Feel Golf Company, Inc.
(831) 422.9300
E-mail: david@feelgolf.net