(VIENNA, VA) – Billy Casper Golf (“BCG”) today announced Pepsi as its “National Beverage Provider.” BCG-owned and operated golf courses will now serve the following PepsiCo beverages: Pepsi, Diet Pepsi, Mug Root Beer, Mountain Dew, Sierra Mist, Lipton Brisk Iced Tea, Aquafina, Gatorade, SoBe, Dole and Tropicana juices and Propel Fitness Water.
In addition, BCG courses will offer PepsiCo’s newly-introduced Gatorade Tiger. Endorsed by Tiger Woods, the sports drink provides golfers with 25 percent more electrolytes for enhanced hydration. Proper hydration benefits physical and mental performance.
“Pepsi takes great pride associating itself with Billy Casper Golf, a company that is an industry leader,” says David Biscan, National Account Manager, PepsiCo Foodservice. “They are an ideal partner because we share a commitment to provide high levels of service and products to our customers and consumers. Casper’s properties also offer an impressive proving ground for new products.”
“The joining of two formidable brands like Pepsi and Billy Casper Golf is very exciting,” says Robert Morris, Vice Chairman of BCG. “This partnership is extremely advantageous to Billy Casper Golf, as our economies of scale result in even healthier bottom lines for course owners.”
As part of the agreement, BCG and Pepsi will jointly produce regional consumer marketing campaigns and Pepsi has pledged support to the Hill-Morris Foundation. Established by company co-founders Morris and Peter Hill, the foundation is a means of improving the health and well-being of BCG employees and their families.
BCG’s program with Pepsi is part of a burgeoning corporate initiative that aligns the company with brand-name vendors to optimally serve its courses and golfers.
About PepsiCo Foodservice
The PepsiCo Foodservice Division integrates the relevant units of Pepsi-Cola and Frito-Lay together with Quaker, Tropicana and Gatorade in theUnited States and Canada. Rooted in PepsiCo’s “Power of One” principles, PepsiCo Foodservice leverages the scale and breadth of the corporation’s brands to provide a unified voice to its customers and deliver competitive advantage in the fast-growing foodservice and vending channels. For more information, please visit www.pepsico.com.
About Billy Casper Golf
Headquartered in Vienna, Virginia, Billy Casper Golf was co-founded by Robert Morris and Peter Hill in 1989 along with professional golf legend Billy Casper, the Masters and two-time U.S. Open winner who ranks seventh all-time with 51 PGA Tour wins. The company manages more than 90 golf courses in 22 states, the District of Columbia and internationally. Combined with Buffalo Communications, the golf-lifestyle PR division of BCG, 24 of their courses were honored in the recent Golfweek’s “America’s Best” state-by-state rankings. For more information about Billy Casper Golf:www.billycaspergolf.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
