Agreement involves sponsorship sales for two power golf events and marketing for prototype drivers
(June 12, 2008-Dallas, Texas) Hicks Sports Marketing Group (HSMG) announced today it has signed a marketing and sponsorship agreement with Long Drivers of America. Roanoke, Texas based Long Drivers of America (LDA) is the organizing and administrative body for the sport of long drive. LDA conducts local, national and international championships that provide an arena for the longest hitters of golf balls to showcase their talents.
LDA conducts the annual RE/MAX World Long Drive Championship televised on ESPN and the Exceptional Driver Championship broadcast on the Golf Channel. Both events are strongly supported and hosted by Mesquite, Nevada. Hicks Sports Marketing Group will assist LDA secure sponsorships for the two power golf events.
“We are excited to have Brad Alberts and the Hicks Sports Marketing Group team working on LDA’s behalf with potential corporate partners,” said Art Sellinger, Owner and Chief Executive Officer of Long Drivers of America. “Their experience and acumen in the sports marketing arena will be invaluable to raising the profile of professional long drive and elevating LDA’s status among key constituencies,” Sellinger added.
HSMG will also use signage at Rangers Ballpark in Arlington to promote and market the Adams XTD Insight prototype 9015D and the LDA exclusive 9016D drivers. Both are sold worldwide by Sellinger’s Power Golf, the retail and e-tail arm of LDA. Signage will be located behind home plate and in the outfield.
“Art Sellinger and his LDA team have created a very compelling golf property in LDA,” said Brad Alberts, Executive Vice President of HSMG. “We at HSMG are excited to work with Art and his LDA team as we continue to expand our reach outside of our core properties,” Alberts added.
Annual membership packages for Long Drivers of America are available at the $100, $200 and $325 levels. Each package contains merchandise, discounts and other benefits. For information, contact LDA toll free at (888) 233-4654 or online at www.longdrivers.com.
About Hicks Sports Marketing Group:
Formed in July 2006, Hicks Sports Marketing Group represents advertising sales for the Texas Rangers, Dallas Stars, the Liverpool Football Club and other Hicks-owned interests in sports, media and real estate. In its new role as a full-service marketing agency, Hicks Sports Marketing Group now represents a broad range of sports properties throughout the United States and Europe. Hicks Sports Marketing Group delivers a wealth of expertise in many facets of the sports business: the selling and buying of advertising and sponsorships, strategic branding and sports marketing for international corporations.
Contact:
Rick Ericson
The LeMaster Group
(214) 706-6000
