Journal to feature Golfweek’s Best Residential and Resort Courses rankings, exclusive golf community video content
ORLANDO, Fla., (June 16, 2008) – Golfweek, the publication preferred by serious golfers, announced today that it will be expanding its partnership with The Wall Street Journal to include twice as many golf course rankings and more high-quality golf content than ever before. Building upon the joint venture launched between the two publications last year, The Wall Street Journal will now publish both the 2008 Golfweek’s Best Residential Courses and 2008 Golfweek’s Best Resort Courses rankings in the Oct. 4 issue of The Wall Street Journal’s Weekend Edition, as well as feature the Golfweek’s Best rankings and accompanying golf course community videos within the real estate section of WSJ.com.
In addition to showcasing the 100 highest ranked residential and resort golf courses, the 2008 report will include a complete explanation of the magazine’s rankings and evaluation criteria by Bradley S. Klein, Golfweek’s architectural editor and director of the Golfweek’s Best program. The lists will also be featured in Golfweek’s annual lifestyle publication, Golfweek’s Definitive Guide to the Golf Life, which is mailed to all Golfweek subscribers and will be available in limited supply to subscribers of The Wall Street Journal who request a copy via WSJ.com.
“We are thrilled to grow our partnership with The Wall Street Journal,” said Terry Olson, vice president and publisher of Golfweek. “The feedback from our program last year was very positive, both from readers and marketing partners, and we look forward to taking our relationship and the program to even greater heights in the years to come.”
Now entering its second year, the strategic partnership is poised for continued success, maximizing its reach and exposure through an innovative multimedia approach and the common demographic profile of affluent, influential opinion leaders that both publications share.
“Journal readers have very diverse interests, sports being a key area of appeal,” said Michael F. Rooney, chief revenue officer of Dow Jones & Company. “Our demographic has always had a strong interest in golf and this partnership expands on that specific area of coverage, allowing the Journal to attract more weekend readers while offering them a unique experience across both print and online.”
“Offering the Golfweek’s Best rankings platform within The Wall Street Journal and Golfweek’s Definitive Guide to the Golf Life creates an extremely powerful tool for residential and resort golf course marketers to reach golf’s most affluent and passionate with one buy,” added Olson. “And when you add in the Golfweek.com and WSJ.com video and static microsite options, we provide an integrated solution built on a marketing platform that is proven to be extremely important and effective — golf course rankings.”
Golfweek’s Best Definitive Guide to the Golf Life will be published Oct. 15, 2008.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company, is the world’s leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of more than 2 million, reaching the nation’s top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 750 journalists worldwide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with a global audience of 3.8 million, include The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at WSJ.com is the largest paid-subscription news site on the Web with 10.9 million users each month. In 2008, the Journal was ranked No. 1 in BtoB’s “Media Power 50” for the ninth consecutive year. The Wall Street Journal Radio Network services news and information to more than 280 radio stations in the U.S.
About Golfweek
Founded in 1975, Golfweek is the publication preferred by serious golfers. Reaching more than 1.3 million readers each week, the magazine delivers the most complete news and information about the game, the people and the lifestyle to golf’s most important audience. Golfweek is part of Turnstile Publishing Company, one of the nation’s leading publishing companies specializing in high-end publications for active and affluent audiences. Turnstile Publishing Company is the parent corporation of such publications as Art Calendar, TurfNet Monthly, The Oviedo/Winter Springs Voice and The Winter Park/Maitland Observer, as well as the Web sites ArtCalendar.com, ArtScuttlebutt.com, TurfNet.com, SeminoleVoice.com, WPMObserver.com, GolfweekHomes.com and Golfweek.com, which features golf’s first online television network, GolfweekTV. Founded in 1990, Turnstile Publishing Company is headquartered in Orlando, Fla., and is also affiliated with Skyhorse Publishing.
Contact:
Elizabeth Hawkins
Marketing Manager, Golfweek
407.563.7006
EHawkins@Golfweek.com
Emily J. Edmonds
Public Relations Manager, Dow Jones & Company
212.416.2635
Emily.Edmonds@DowJones.com