Datrek Zone Cart Bag Scores Gold Rating, While Burton Hybrid CXS and Monoshock 100 Capture Silver Ratings
Springfield, Tennessee, June 26, 2008 … ForeFront, a leading supplier of golf accessory products and services, today announced that its Datrek and Burton brands were both named to the prestigious 2008 Golf Digest “Hot List.” Datrek’s Zone cart bag received the highest gold recognition, while two Burton bags, including the Hybrid CXS and the Monoshock 100, captured the impressive silver rating.
In receiving a gold rating from the “Hot List,” Datrek’s Zone cart bag was recognized for its breadth of golfer-friendly features, highlighted by an integrated cart strap guidance system, an insulated cooler pocket, and dual integrated putter tubes, among many other features. Burton’s impressive silver rated Hybrid CXS and the Monoshock 100, both feature the proprietary Monoshock stand system legs, which easily lock for convenient cart or carry use. The lightweight 6.5 lb. Hybrid CXS, and the ultra lightweight 3.8 lb. Monoshock 100, offer a full range of features for golfers who prefer the flexibility to walk or ride the course.
“We are very excited that our Datrek and Burton bags have made this year’s Golf Digest ‘Hot List,’ again” said Rick Oleksyk, President and Chief Operating Officer, ForeFront. “Our goal is always to provide our customers with the best overall product technology, and making the ‘Hot List’ truly reinforces our position as a leader in the competitive golf bag market.”
Golf Digest’s annual “Hot List” is based on several factors including: functionality, innovation of features and the bag’s overall value. Carry bags were also evaluated by weight and topple testing. Bags are judged and rated accordingly. For more information on Burton and Datrek golf bags, please visit www.forefrontgolf.com.
About ForeFront
ForeFront Holdings, Inc., is a leading supplier of golf accessory products and services. The company and its subsidiaries have been designing, manufacturing, decorating and marketing premium quality golf accessory products since 1907. ForeFront owns the Burton, Datrek, Devant Sport Towels, Miller Golf and Sir Christopher Hatton brands and has licensing and/or distribution agreements with the NCAA, NFL/Wilson Sporting Goods, PGA TOUR, Champions Tour, Nationwide Tour, Ryder Cup, and Top of the World Headwear. ForeFront services over 10,000 points of sale through multiple distribution channels offering a wide selection of products and value added services. More information and a complete product catalog can be found at www.forefrontgolf.com.
Contact:
Tiffany Kessler (tiffany@mastrocomm.com)
Mastro Communications, Inc. (732) 469-5700
