New York, NY – On the course or at the spa, the Bobby Jones women’s half zip pullover is always stylish and versatile -perfect for both active and leisure activities. Designed in Peruvian cotton, the half zip pullover is well-loved by Bobby Jones fans the world over. Now this popular style supports a good cause as well. Bobby Jones has joined the effort to find a cure for breast cancer with a donation from the sale of this popular pullover from the women’s collection.
Paulette Garafalo, Group President and CEO says, “All of us at Bobby Jones could not be more enthusiastic about this new initiative to support the important work of the Breast Cancer Research Foundation. We are proud to be uniting with our customers to contribute toward life-saving advancements in women’s health.”
Bobby Jones stores across the country will be seeing pink when the new pullover debuts at retail in June, 2008 for $145.00. Bobby Jones will donate 20% of the retail price of each pink pullover sold throughout the year to the Breast Cancer Research Foundation. In addition, $12.50 at wholesale will be donated to BCRF for a total minimum donation of $10,000 for the year.
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.
For over thirty years, the Bobby Jones collection has epitomized functional luxury for athletes and amateurs the world over. Bobby Jones apparel is available at better specialty stores, Bobby Jones freestanding boutiques and www.bobbyjonesshop.com. Bobby Jones is a division of Hickey-Freeman Co., Inc., a subsidiary of Hartmarx Corporation.
Contact:
Lisa Wells
Director of Public Relations
212.893-2081
