Product expands target market into younger, extreme sports, and water sports enthusiasts
Carlsbad, California – July 18, 2008-Trion:Z attacks a new market segment this week with the launch of its new Active™ product line. Going after the younger market segment and enthusiasts in the water sports and extreme sports worlds, Active™ promises to expand the reach of an already exploding product category. Trion:Z, who already dominated the ionic/magnetic product category with its ubiquitous dual-banded bracelets and fabric necklaces, has quickly expanded its product line to meet a broader audience with introductions of its Broadband™ and Palette™ Mag-Titan products earlier this year. Active™ reaches beyond the traditional golfing and sports markets into a younger and more extreme demographic.
Active™ from Trion:Z takes water sports to the extreme! Active™ combines the minus-ion and magnet technology that has made Trion:Z products so popular among professional athletes with a waterproof silicone band to be the perfect combination for active sports enthusiasts. Colorful, stylish and comfortable, the Active™ is sure to be a hit among young and old alike. “We believe this product will have far-reaching appeal to and audience of all ages” states Trion:Z co-founder and COO Jim Uno. “A few pieces of Active were introduced on Tour, and the response was fantastic. Tour Pros were jumping at the chance to get their hands on one. Surfers and skateboarders have also embraced the Active™ for its good looks and waterproof design. We think we have another winner!”
As with all other Trion:Z products, the twin-1000 gauss magnets in its patented Alternating North-South Polarity Orientation (ANSPO) provides increased magnetic field flow. Also, its capsule of minus ion-producing minerals produces 50x to 100x times the minus ion power of competitors’ products. Active is available in 8 vibrant colors.
Colantotte International Inc. dba Trion:Z is a Carlsbad, CA based manufacturer of ionic/magnetic bracelets, necklaces, and accessories that incorporate minus-ions and/or magnets for athletes and people with active lifestyles. Trion:Z products are worn by hundreds of professional athletes in Baseball, Football, Basketball, Motorsports, Tennis, Volleyball, and over 250 professionals on the PGA TOUR, LPGA Tour, and Champions Tour. For more information, visit www.trionz.com.
Contact:
Bridgett Ramos
TEL: 760-496-1048 x107
FAX: 760-930-2462
info@trionz.com
www.trionz.com
