CERRITOS, Calif. – One of the most exciting golf equipment lines to come from overseas, Daiwa’s innovative ONOFF brand first electrified the Asian market and is now delivering a new sense of style to discriminating golfers in more locations throughout the United States. Daiwa Golf Company (UST) has announced the addition of Golfers Paradise of Fullerton, Calif., as one of its most recent accounts to offer premium Daiwa OnOff products.
Located in affluent Orange County, Calif., Golfers Paradise is well-known as the North County’s finest golf practice facility, featuring 55 practice tees and an 18-hole putting course with real grass. Golfers Paradise caters to its clientele with lit and covered hitting stalls, personalized golf instruction and a discriminating pro shop that showcases Daiwa, Callaway, Ping, Mizuno, Scotty Cameron and TaylorMade brands.
One reason for Daiwa’s surging popularity in the United States has been the launch of the new ONOFF Plus Red and Black drivers, a stylish 460cc volume driver which includes a ‘Hyper Effect Zone Design’ – a creative concept by Daiwa which includes a specially engineered face insert that increases maximum initial velocity of the club face for greater distance.
“While ONOFF Plus drivers provide great performance like some other brands, these Daiwa drivers make a strong style statement that sets them and the players apart from the crowd,” says Mike Matheny, general manager of sales for Daiwa Golf Company (USA). “It’s not unlike owning a Ferrari or Rolex. Both products offer functionality similar to other products, but the sense of style elevates them to an entirely new level. With ONOFF Plus drivers, golf equipment becomes far more than just as a means to a better golf game.”
While both ONOFF Red and Black models feature a 460cc conforming titanium head design and sleek styling, the ONOFF Plus Red produces a higher trajectory and slight draw which is perfect for golfers with a wide range of skill levels. The ONOFF Plus Black driver is more suited for athletic and low-handicap golfers and features a square face for players who prefer to work the ball more. The ONOFF Plus Red is available in three lofts (9-, 10- and 11-degree) and the ONOFF Plus Black is available in 9- and 10-degree lofts. MSRP $699.
For more information on ONOFF Plus drivers or other ONOFF products, contact Daiwa Golf Company (USA) at 562.623.6737 or visit www.onoff-golf.com.
Headquartered in Cerritos, Calif., Daiwa Golf Company (USA) is the exclusive distributor for the world-renowned golf club manufacturer Daiwa Seiko Japan, Golf Division. Daiwa has been a premium golf equipment manufacturer for more than 35 years, and the popularity of its OnOff and GIII brands is increasing worldwide. For more information on Daiwa Golf Company (USA) or Daiwa products, call 562.623.6737 or visit www.onoff-golf.com.
Contact:
John Meng
Meng & Associates Inc.
“Marketing That’s Custom Fit”
P. 512.930.7100 F. 512.864.0033
mengassociates.com
