Nation’s Largest Specialty Golf and Tennis Retailer Celebrates Opening of 28,000SF, Hi-Tech Store with $20,000 in Giveaways
Pleasanton, CA, July 25, 2007 – Fore! Golfsmith International Holdings, Inc. (NASDAQ: GOLF) is unveiling a new 28,000-square foot playground for Bay Area golfers and tennis enthusiasts. The new Pleasanton location, a relocation of its Dublin store, is the first Golfsmith store in the Bay Area that reflects the golf retailer’s new superstore format and features an expansive indoor driving range with state-of-the-art launch monitors, ‘biofeedback’ golf instruction from GolfTEC and an indoor tennis court.
The new store, located at 4200 Rosewood Drive at the intersection of Rosewood and Santa Rita Road in Pleasanton, CA, also includes a 900 square foot putting green and custom club making and club repair, a service Golfsmith pioneered 40 years ago. Additionally, golf lessons are offered in the store by Golfsmith’s exclusive lesson partner, GolfTEC, the nation’s #1 golf instruction provider.
The Golfsmith experience features a huge selection of name-brand equipment including Adidas®, Callaway®, Cleveland®, Cobra®, Head/Penn®, Nike®, PING®, TaylorMade®, Wilson®, and many more.
“Our Pleasanton store is a destination for Bay Area golfers. It raises the bar on activity-based retail and gives our guests an entertaining and educational experience,” said Martin Hanaka, president and chief executive officer of Golfsmith. “We are confident that golfers and tennis players will continue to appreciate the difference in Golfsmith’s guest services, specialty retail offerings and activity-based stores that allow our guests the ability to try out the latest golf and tennis gear in a comfortable and fun environment.”
Grand Opening Festivities
Golfsmith is celebrating the grand opening of the Pleasanton store by offering guests $20,000 worth of prizes including $25 gift cards, free rounds of golf, drivers, bags, balls, racquets and much more offered on Friday and Saturday of the official opening.
The Pleasanton store will feature the full complement of Golfsmith’s interactive retail experience:
New Indoor Driving Range – The indoor driving range provides extended ball flight that lets golfers test the latest golf club models. It includes 7 hitting bays that incorporate the latest launch monitor technology and let golfers evaluate their swings on large monitors.
New Indoor Tennis Court – The indoor tennis court provides an opportunity for tennis enthusiasts to test the latest tennis equipment in a comfortable indoor setting.
Certified PGA Instruction and Hi-Tech Swing Analysis – Golfsmith’s partnership with GolfTEC lets customers take advantage of in-store PGA teaching professionals who provide coaching and advanced instruction using the same kind of biofeedback devices, video and swing analysis technology used by touring pros.
Custom Fitting Technology – Golfsmith’s professional in-store staff helps golfers get the most enjoyment out of the game by providing complimentary precision club-fitting that matches golfers to the golf clubs that best fit their individual golf swings.
Golf and Tennis Apparel – Golfsmith features the most up-to-date styles in men’s and women’s golf and tennis apparel. Catering to young and seasoned players alike, Golfsmith offers the latest in on and off the field design trends and hi-tech fabrics.
Custom Clubmaking – The store will showcase Golfsmith’s 40-year heritage in custom clubmaking, which allows golfers to completely customize their own set of clubs. The store features a custom-fit workshop with the latest golf club components from Snake Eyes®, Golfsmith®, Killer Bee®, Spalding®, Adams Golf® and Zebra®. Guests have access to in-store clubmaking classes that cover custom clubmaking, club re-gripping, and clubhead and shaft technology.
Now Serving Tennis
The Pleasanton store will be under the Golfsmith Golf & Tennis brand, and will feature a full-service tennis department with a wide assortment of equipment, footwear and apparel. The tennis departments are complemented by Golfsmith’s “Center Court” tennis catalog and web site (tennis.golfsmith.com).
“Golfsmith is aiming to be the first national tennis specialty retailer,” said Hanaka. “We will offer the best brands at the best prices, all backed by the same expert service we are known for in golf.”
Golfsmith gives guests three ways to shop for their golf and tennis equipment, accessories and apparel: more than 70 existing retail stores; its Internet store at www.golfsmith.com; and its assortment of catalogs.
About Golfsmith
Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 40-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.
Cautionary Language
Certain statements made in this news release are forward looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-Q, filed August 15, 2006 and November 7, 2006 and our Registration Statement on Form S-1, filed on June 15, 2006 under the caption “Risk Factors.”
Contact:
Loren Pomerantz, lpom@gravitas-pr.com
(D) 212-583-0338, (C) 917-902-0219
