TaylorMade Tour Staff and Club Professionals Participating in the PGA Championship at Oakland Hills to Use Staff Bags with August Commemorative Logo
CARLSBAD, Calif. (August 5, 2008) – TaylorMade Golf Company is again providing its Tour Staff and club professionals participating in this year’s Major Championships with specially logoed hats and staff bags, including the August commemorative logo to be used at the season’s final major – The PGA Championship. Both hats and bags feature a logo uniquely designed by TaylorMade® that pays homage to the particular tournament and the particular venue at which it is being played.
The August commemorative logo, to be used at the season’s final major, features a hot rod icon as an ode to Detroit, the “Motor City.” A pair of menacing eyes and the phrase “Motor City Monster” appear on the logo, both in reference to the course’s nickname, the Monster, bestowed upon it by Ben Hogan. Hogan shot a final-round 67 to win the 1951 U.S. Open at Oakland Hills, which ranks as one of the great finishing rounds in major championship history, and said after the end of the tournament: “I am glad I brought this course, this monster, to its knees.”
Two specially logoed bags have been created for each TaylorMade Tour Staff player playing in the PGA Championship, each featuring the August commemorative logo. After the event, each player keeps the bag and autographs the other. All autographed bags are sold to a private collector, and the proceeds are donated to the First Tee, an initiative of the World Golf Foundation that creates new facilities and access to golf with a special emphasis on kids who otherwise may not have an opportunity to experience the game.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB orwww.taylormadegolf.com, www.adidasgolf.com and www.tmag.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 33,000 employees and sales of ?10.3 billion.
Contact:
TaylorMade-adidas Golf
Public Relations Department
Scott Leightman
Tel: 760.476.5748
email: scott.leightman@tmag.com
John Steinbach
Tel: 760.918.6330
email: john.steinbach@tmag.com
