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The Pure Power i.

August 6, 2008

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Hi-Tec Introduces 2009 Collection of Game Enhancing Footwear Tested by Two Time British Open Champion.

HI-TEC has always been a leader in creating game enhancement golf shoes. For 2009 Hi-Tec is taking their exclusive footwear performance technologies to a new level with the introduction of the HI-TEC Pure Power i.

The brand new HI-TEC Pure Power i is a revolution in golf footwear. Designed after careful research into the bio-mechanics of movement when swinging and walking this style also features the worlds first in nano technology for your feet with the introduction of ion-mask™. Hi-Tec is proud to have two time British Open Champion, Padraig Harrington, testing these advanced footwear technologies.

The ion-mask™ waterproofing is a brand new, earth friendly, scientific advancement that works on a molecular level to repel water and other liquids, staying dryer and cleaner for longer, without changing the properties of the original product.

Also, new for 2009 is the Pure Power Sole Unit. This outsole is an exclusive sole unit developed through bio-mechanical research that ensure the foot moves in a way to offer improved comfort, stability and balance which in turn ensures more power, control and distance.

Similar to the shocks on a car, this outsole works in conjunction with weight distribution and the ground giving the golfer yet another technology to keep them more stable and balanced while swinging. Using the Dynamic Suspension Technology (DST) each spike has its own independent pod allowing for a more realistic weigh distribution and flexibility while both walking and swinging. Giving the maximum contact with the ground, the DST gives golfers the best grip no matter what the conditions. It also allows a more cushioned and comfortable walk. The Variable Chassis Thickness (VCT) technology ensures the sole and cleat has more surface contact to the ground and move in a natural way giving ultimate stability without compromising flexibility.

The Pure Power i also features full grain leather uppers, a PU/Poliyou outsole for maximum comfort and perfect moisture management, and a dual density EVA outsole with the CDT technologies including a roll bar, traction lugs and swingdams for optimal traction and stability

Also new for 2009 is the introduction of the CDT Traction Man Cleats. The next generation of CDT cleat, it’s the first and only cleat system which you can customize to suit your game, providing improved grip and stability and therefore greater power and accuracy. The Traction Man was developed by Champ and will be in all of the “I” series footwear for 2009.

The Power Power i Collection represent a perfect illustration of HI-TEC’s commitment to instantly comfortable and lightweight game enhancing footwear. Available in White, Black and White / Cobalt in sizes 6-12’s, the Pure Power i will retail for $199.95.

For more information on HI-TEC please visit www.hi-tec.com.

Discover more about ion-mask at www.hi-tec.com/ion-mask

Contact:
Molly Meade

molmeade@comast.net

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