The World’s Most Playable Apparel?
Daymond Willis Holding, Guntersville, AL announces that Sunderland of Scotland is launching its 2009 collection for men and women at the West Palm Beach show August 19 and then again at the PGA fall expo August 26 in Las Vegas. The line features new innovative technical features and dynamic new color blocking for the fashion conscious golfer.
One of the most exciting changes to the 2009 line up is the expansion of the WhisperDry™ range. WhisperDry is all stretch rainwear and has been touted as the most comfortable outerwear available in a recent independent evaluation. WhisperDry technology delivers lightweight comfort and exceptional breathability. Incredibly, it is so light weight that a jacket can weigh as little as 13 ounces. Both men’s and women’s styles have been added to this range.
The new range also greatly expands men’s and women’s wind wear styles and colors. Now trousers for men and women are offered and new colors such as Glacier, Ice Blue, Coffee, Grass, Cloud and Lime have been utilized to give the color blocking exciting new looks.
The wind wear continues to embrace the technology of SOS “Sound of Silence”™. SOS fabric is highly water resistant, so if you get caught in a light shower you will continue to play comfortably. This fabric is extremely quiet, as the name implies, soft and lightweight, plus all SOS garments have a wicking liner to keep you comfortable.
Complete Mobility Design – CMD
“All of our garments now incorporate CMD technology. The addition of CMD gives golfers total freedom to and swing no matter the situation on the course.” says Mike Willis, President of Sunderland. “Garments with our exclusive CMD incorporate radial-motion sleeves, stretch panels and/or full range bi-swing shoulders.”
Off Course Features in New WhisperDry Pro
Sunderland launches new features in the 2009 Rainwear offering. The new WhisperDry Pro not only offers great technology for golf, but the sleeves zip off to a short sleeve jacket and there are extra waterproof pockets added for items such as cell phones or mp3 players. Now customers can take Sunderland anywhere.
The expanded women’s offering adds WhisperDry to the rainwear category and greatly adds to the colors and color block combinations in the SOS windwear, plus now ladies wind trousers are offered.
“We were told in a preview with buyers that “this is the freshest look we have ever seen in golf.” and I think our designers have really hit the mark this time,” Willis says. “I believe that customers will be proud to showcase this line because of its unique fashion appeal and merchandising power.”
The new items will be available for spring delivery in North and South America.
To find out more or to book a preview at the West Palm Beach or at the PGA Fall Expo shows, please call (800) 999-6599 or go to www.sunderlandusa.com
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