Titleist is the Top Choice of More Players across Every Major Equipment Category
Fairhaven, MA (August 25, 2008) – Titleist was well represented in the 36-hole championship match of the U.S. Amateur at the famed Pinehurst No. 2 in North Carolina. The winner relied upon the Pro V1x golf ball, a Vokey Design gap wedge and Spin Milled lob wedge, while the runner-up also trusted the Pro V1x golf ball and 14 Titleist golf clubs, including a 905R driver, 904F 3-wood, 585.H utility metal, 735.CM irons, Vokey Design wedges and a Scotty Cameron putter. At 18 years, 1 month, the winner became the U.S. Amateur’s youngest champion following his 5 and 4 victory in the scheduled 36-hole final.
As the country’s top amateurs competed for the national championship, 255 players, or 81 percent of the field of 315, made Titleist their overwhelming #1 golf ball choice, compared to just 27 players for the nearest competitor. The U.S. Amateur continued the golf ball momentum Titleist has enjoyed on the 2008 PGA Tour and across all of the worldwide professional tours, the PGA Professional National Championship, and at every level of competitive amateur golf.
In addition to being the top choice in golf balls at the U.S. Amateur, Titleist was the tee-to-green favorite among more players across every major golf club category, including drivers, fairway metals, utility metals, iron sets, wedges and putters. Below are the Titleist equipment counts and percentage of players versus the nearest competitor at the 2008 U.S. Amateur:
EQUIPMENT CATEGORY
GOLF BALLS: TITLEIST 255 (81%) Nearest Competitor 27
DRIVERS: TITLEIST 137 (44%) Nearest Competitor 63
FAIRWAY METALS: TITLEIST 210 (36%) Nearest Competitor 104
UTILITY METALS: TITLEIST 65 (26%) Nearest Competitor 48
IRON SETS: TITLEIST 141 (45%) Nearest Competitor 44
WEDGES: TITLEIST 389 (55%) Nearest Competitor 92
PUTTERS: TITLEIST 150 (48%) Nearest Competitor 59
The U.S. Amateur marks the latest in several high profile amateur championships this year where the trust and confidence in Titleist golf equipment has never been stronger. Below are the Titleist golf ball counts versus the nearest competitor at several of the major national amateur events this year:
EVENT: TITLEIST NEAREST COMPETITOR
U.S. AMATEUR 255 27
U.S. WOMEN’S AMATEUR 133 8
U.S. AMATEUR PUBLIC LINKS 141 6
U.S. WOMEN’S AM PUBLIC LINKS 127 13
AUSTRALIAN AMATEUR 231 8
BRITISH AMATEUR 259 7
U.S. JUNIOR 131 11
U.S. GIRLS’ JUNIOR 138 8
NCAA DIVISION I MEN’S 130 12
NCAA DIVISION I WOMEN’S 120 5
Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE – FO).
Contact:
Joe Gomes, Director of Communications (508.979.3211)
