SuperFast and Dual Crown Technologies Unite to Deliver Distance-Enhancing Speed and Launch Conditions
CARLSBAD, Calif. (August 25, 2008) -TaylorMade® Golf has introduced its next generation of Burner® drivers, the Burner and Burner TP, both developed for players who love to swing big and bomb the ball long.
The Burner bloodline runs deep at TaylorMade. The first Burner driver was introduced in 1983, and was quickly embraced by tour professionals and serious golfers alike for its remarkable blend of power and forgiveness. The Burner Plus driver followed in 1986, then came the Burner Bubble in 1995. In 2007 TaylorMade introduced a new Burner driver, which was the best-selling driver for the 2007 full year and 2008 season to date. * The Tour Burner was launched in 2008, which Sergio Garcia used to win this year’s Players Championship and is the most-played driver model on the PGA Tour this year. **
The 2007 Burner driver introduced golfers to an amazing development called SuperFast technology, allowing golfers to swing the club faster to produce greater distance. The Tour Burner driver, unveiled early this year, introduced an exceptionally important performance feature: Dual Crown technology. Reducing the size of the clubhead’s crown while increasing the size of the base made it possible to lower the center of gravity significantly, promoting a higher launch angle and lower spin-rate – the launch conditions that promote greater distance.
The newest Burner driver ingeniously combines the SuperFast technology of the 2007 Burner with the Dual Crown technology of the Tour Burner. The result? A driver weighing less than 300 grams that promotes faster swing speed, a higher launch angle and lower spin-rate, equaling a dramatic boost in distance. The two best distance-producing technologies in years are combined in a single high-MOI driver.
“This club is an easy-to-swing distance machine, and is a slam-dunk to appeal to every player who’s ever swung hard at a golf ball,” said Harry Arnett, TaylorMade senior director, metalwood category, “or every player who’s ever wanted to.”
Burner’s high-MOI titanium clubhead also features TaylorMade’s Inverted Cone Technology, imbedded into the back of a clubface that boasts more real estate (in other words, the largest) than any other TaylorMade driver. That means you can miss the center of the clubface by a lot and still make the ball go far.
Burner Driver TP
Burner is equipped with a lightweight grip and SuperFast RE*AX® 49-gram graphite shaft in X, S, R, M and L flexes. Lofts include 9.5°, 10.5°, HT (high trajectory). Available in men’s right-handed and left-handed; ladies’ right-handed. The manufacturer’s suggested retail price is $400, and it becomes available at retail starting on October 1, 2008.
For tour professionals and better players, the Burner TP (Tour Preferred) was developed, which features a slightly open clubface and a choice of SuperFast 55- or 65-gram graphite shafts in X, S and R flexes. Lofts include 8.5°, 9.5°, 10.5°. Available in men’s right-handed and left-handed. The manufacturer’s suggested retail price is $500, and it becomes available at retail starting on March 30, 2009.
* Golf Datatech 2007 and 2008
** Darrell Survey PGA Tour Driver Model Count for 2008
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB orwww.taylormadegolf.com, www.adidasgolf.com and www.tmag.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 33,000 employees and sales of ?10.3 billion.
Contact:
TaylorMade-adidas Golf
Public Relations Department
Scott Leightman
Tel: 760.476.5748
email: scott.leightman@tmag.com
John Steinbach
email: john.steinbach@tmag.com
