(Denver) – Tehama, the line of high-end contemporary sportswear for men and women that was co-founded by Clint Eastwood and Nancy Haley, has announced its ‘Green Education Initiative’. In addition to the evolution of its Green Collection for Spring 2009, Tehama has been working with the AGM to educate consumers and golf-industry professionals on the benefits of going green.
Susan Shade, President of the Golf Division, will be participating amongst several other apparel companies who are committed to this cause. This exclusive “Green Movement” presentation will take place Tuesday, August 26 on the show floor in Booth #175 from 4 – 5:00 pm.
In addition to Shade’s contribution to this special event, Steve Novak, Senior VP of Sales for Tehama, has been working with various AGM chapters to help support the company’s Green Education Initiative.
“At Tehama, we think it’s meaningful to provide an ‘entire collection’ to tell the whole story of what eco-friendly apparel can mean to a golfer’s wardrobe,” says Shade.
Tehama believes that one of the most visual and impactful ways to demonstrate a clubs’ green initiative is through apparel. “It’s all about product, focus and commitment,” says Novak.
The Tehama Green collection was introduced at the PGA Merchandise Show in Orlando in January 2008. The company was the first to introduce an entire ‘collection’ of eco-apparel, featuring: Vitamin C Enriched shirts, Bamboo Blend products, Cocona fabrication, Recycled Polyester, Organic Polyester/Cotton and Organic Cotton.
The new fashion line for Spring 2009 (shown at the PGA Fall Expo) will feature an evolved offering of Green Apparel, plus an entire grouping centered around Carbon/Tech, with Cocona™ technology. The company has also presented a women’s Vitamin C shirt in its line-up.
For more information surrounding Tehama’s eco-conscious apparel, join one of the line presentations (every hour on the hour) at BOOTH #119, or visit tehamainc.com
The company invites journalists to learn more about the GREEN focus of the industry, by joining them at this exclusive AGM Event on Tuesday, August 26 – BOOTH #175.
To acquire additional media materials, please contact: Amy Yanda-Lee, 303-325-3105, amy@bohemepr.com
###
TEHAMA, a Native American word that means “abundance of nature,” is a line of high-end, contemporary men’s and women’s sportswear. Founded in 1997, TEHAMA has become one of the fastest growing luxury and lifestyle brands in the country. The line was named to the Robb Report’s “Best Apparel Brands” top five list, three years in a row. It is currently sold in better pro shops and resorts, as well as at better department stores such as Nordstrom.
Contact:
Amy Yanda-Lee
303-325-3105
amy@bohemepr.com
Covering the business of golf!
