Make Every Day Playable
Fairhaven, MA – FootJoy, announces today the introduction of a completely new, high-tech, performance outerwear/knit product line specifically developed for playing golf in any weather condition. The objective behind the new line is to MAKE EVERY DAY PLAYABLE. Whether the playing conditions are wet, cold, windy or even hot and humid, FootJoy offers a new range of a high-tech performance garments developed to play in these elements.
“The new FootJoy outerwear and performance knit product range has been designed to allow the player to be comfortable in any weather condition the player may experience on the golf course”, said Andy Jones, Vice President of Glove and Accessories Worldwide. “We have seen tremendous growth in our outerwear business since we entered the category about 10 years ago. The new line is our largest, most complete and innovative offering ever with the design goal of Making Every Day Playable. This will also be the theme behind our largest advertising campaign to date for this product category.”
The flagship of the line is the new DryJoys® Tour Collection designed for ultimate comfort and breathability while playing golf in wet playing conditions. The range features completely new waterproof technology from Japan designed specifically for comfort while playing golf in the rain. The new Softshell category developed for playing in cool and windy conditions features a new, lightweight, all-over stretch material designed exclusively for golf. The completely new ProDry™ knit category rounds out the line with technology that allows the garment to absorb and evaporate perspiration while playing in hot and/or humid conditions. The overall goal with all these new products is to enhance the enjoyment of the game and not worry about the weather conditions.
The entire new outerwear/knit range is now available and can viewed at www.footjoy.com.
FootJoy®. The #1 Shoe and Glove in Golf
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FootJoy, headquartered in Fairhaven, MA has become synonymous with comfort, fit and performance products. The FootJoy brand combines an unmatched heritage and tradition of excellence with scientific materials and design technologies to provide superior and comfortable products to the world’s most discerning golfers. The Titleist®, FootJoy®, and Cobra® brands comprise Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE-FO). For more information on FootJoy, please visit our web site at http://www.footjoy.com.
Contact:
Whitney Trimble
whitney_trimble@acushnetgolf.com
(508)979-3179
www.footjoy.com
