CERRITOS, Calif. – Continuing to excite the Asian and U.S. golf markets, Daiwa ONOFF golf clubs, featuring new Hyper Effect Zone Technology dominated the competition and won the Japan LPGA Championship Konica Minolta Cup. South Korea’s Shin Hyun Ju played Daiwa ONOFF drivers, fairway woods and irons to capture her first major Japan Tour title in style, defeating Women’s British Open winner Shin Ji Yai and Japan’s star player Sakura Yokomine.
Daiwa’s innovative ONOFF woods and irons first electrified the Asian market and is now delivering a new sense of style to discriminating golfers in more locations throughout the United States.
The 28-year-old champion played ONOFF Plus Driver, ONOFF Red woods (3,5,7,9), ONOFF Red irons (7-PW) and ONOFF TW247 Limited wedges (52° and 58°). Distributed in the United States by Daiwa Golf Company (USA), Daiwa’s high-performance ONOFF brand presents a unique blend of form and function and delivers high-performance to golfers with a flair for style. The irons were so innovative and popular that Golf Digest Japan named them ‘2008 Irons of the Year.’
“We are very excited with another pro tour victory,” says Mike Matheny, general manager of sales for Daiwa Golf Company (USA). “ONOFF drivers, woods and irons certainly provide great performance, but one of the great fascinations about these clubs is the design and keen sense of style. Daiwa woods and irons make a strong style statement that sets them and the players apart from the crowd.”
Premium ONOFF irons provide more forgiveness for average golfers who want to show above-average style in their golf game. One of the unique technologies introduced by Daiwa is the ONOFF Hyper Effect Zone Technology. In the drivers and woods, the Hyper Effect Zone Design is a creative concept which includes a specially engineered face insert that increases maximum initial velocity of the clubface for greater distance. The ONOFF irons combine a ‘Hyper Effect’ clubface design with tungsten weighting that supports the entire lower sole of the clubhead, delivering an ultra-low center of gravity and producing a higher launch angle.
“Playing ONOFF clubs is similar to owning a Rolex or a Ferrari,” adds Matheny. “A Rolex tells time and a Ferrari gets you from Point A to Point B, but they are coveted items because their form exceeds the function. ONOFF clubs are like that. Yes, they win on the pro tours, but that’s just the function. ONOFF is for discriminating golfers who desire a sense of individuality and personal style in their game.”
Daiwa ONOFF woods and irons are now available in select golf retail stores across the United States. For more information on ONOFF and ONOFF Plus irons or to locate a ONOFF dealer near you, contact Daiwa Golf Company (USA) at 562.623.6737 or visit www.onoff-golf.com.
Headquartered in Cerritos, Calif., Daiwa Golf Company (USA) is the exclusive distributor for the world-renowned golf club manufacturer Daiwa Seiko Japan, Golf Division. Daiwa has been a premium golf equipment manufacturer for more than 35 years, and the popularity of its OnOff and GIII brands is increasing worldwide. For more information on Daiwa Golf Company (USA) or Daiwa products, call 562.623.6737 or visit www.onoff-golf.com.
Contact:
John Meng
Meng & Associates Inc.
“Marketing That’s Custom Fit”
P. 512.930.7100 F. 512.864.0033
mengassociates.com
