Partnership With OB Sports Brings PGA Tour-Level Custom Club-Fitting To Las Vegas
SCOTTSDALE, Ariz. – Hot Stix Golf, the golf industry’s leading independent custom club fitting and equipment testing lab, announced that it will open a state-of-the-art club-fitting facility at Angel Park Golf Club, located in Las Vegas, Nevada. The Club fitting services begin on Wednesday, October 1, 2008. This new location provides Hot Stix Golf’s proprietary Tour-Level golf club fitting services for the first time to the Las Vegas area.
As with the other locations, the new facility at Angel Park Golf Club combines cutting-edge, custom-fitting technology (TrackMan launch monitors) with first-class facilities, making Angel Park Golf Club one of the leading providers of advanced golf fitting services in Nevada. The fitting sessions will take place on Angel Park’s outdoor practice tee allowing the professional club fitters to examine ball flight from launch to landing.
“Las Vegas represents a great fit for Hot Stix,” said Tom Graunke, chairman of Hot Stix Golf. “First of all, it’s a very golf savvy market, which provides a solid customer base at the local level. It’s also a tourism/travel destination unlike any other on earth. Our custom club fitting services will certainly appeal to a significant proportion of travelers looking to improve their game while in town.”
Hot Stix Golf is truly unique in the golf industry in that they fit golfers to the best equipment regardless of brand. This impartiality is one of the main ingredients of their success. Since opening its first club-fitting facility in Scottsdale, Arizona in 2000, Hot Stix Golf has custom fit more than 250 Tour Professionals and 35,000 amateurs. Graunke credits the growth in demand to Hot Stix’ ability to provide general golf consumers with an affordable, state-of-the-art club-fitting and customization process that is identical in every way to that which the major manufacturers provide to Tour players and VIPs. However, Hot Stix Golf has two important advantages over even the manufacturers – cost and impartiality.
“We independently test the equipment, we fit the golfer to the best equipment for their unique swing, then we built the clubs to Tour-level specifications,” said Graunke. “It’s about quality and consistency. The Tour Pros were the first to demand that. All we’re doing is making it available for everyone else.”
The Hot Stix Golf Difference
“At our new Angel Park facility, a Tour-Fitting costs just $200 for woods, and $200 for irons,” said Graunke. “Plus, we offer product lines from all the major manufacturers and, if requested, we present options that suit our customer’s budget.”
During a Tour-Fitting at the Angel Park facility, Hot Stix’ certified club fitters gather data using a proprietary fitting system as players hit a variety of shots. This information enables the club fitters to determine a player’s exact “Swing DNA” – the elements that make an individual’s golf swing unique.
A player’s Swing DNA is then compared against a vast database of golf club and component performance data that Hot Stix Golf has captured over time. In more than six years, Hot Stix has invested millions of dollars to independently test the products of all the major club and component manufacturers. Over 100,000 R&D testing robot swings have been completed since Hot Stix opened, along with advanced shaft, club head and ball testing. This testing has enabled Hot Stix Golf to create the most advanced repository of golf equipment data in the industry.
By comparing a player’s Swing DNA to the performance data of various golf clubs and components, Hot Stix’ club fitters are able to determine the ideal makeup of a player’s set of golf clubs — the number and type of woods, hybrids, irons and wedges for that particular player, as well as the precise loft, lie, length, shaft and grip for each club.
Currently Hot Stix Golf operates nine club fitting locations nationwide including: Indoor Location, Main Build Shop and R&D Labs in Scottsdale, Ariz.; Game and Tour Fitting Center at Grayhawk Golf Club in Scottsdale, Ariz.; Game Fitting Performance Center at Legend Trail Golf Club, Scottsdale, Ariz.; Game Fitting Performance Center at Green Valley Ranch Golf Club, Denver, Colo.; Tour Fitting Center at Angel Park Golf Club in Las Vegas, Nev.; Game and Tour Fitting Center at Doral Arrowwood, Westchester County, N.Y.; Game and Tour Fitting Center at Glencoe Golf Club, Chicago, Ill.; Tour Fitting Center at Tijeras Creek Golf Club, Rancho Santa Margarita, Calif.
To make reservations or to learn more about Hot Stix Golf, please call toll free 877-513-1333, or visit www.hotstixgolf.com.
Angel Park Golf Club is a 36-hole facility located in the Summerlin area of Las Vegas. Its Mountain Course and Palm Course were both designed by Arnold Palmer. The club also has a 12-hole Cloud Nine Short Course, the World’s Original natural grass putting course and an expansive practice tee – all of which are lighted for evening enjoyment. Angel Park Golf Club has been named “Best Golf Course” in Las Vegas, 13 out of the past 14 years in the Las Vegas Review-Journal’s annual Best of Las Vegas ® Reader’s Poll. This year marks the 11th consecutive year that Angel Park Golf Club has received this prestigious accolade. For more information about Angel Park Golf Club visit www.angelpark.com or call (702) 254-4653.
Angel Park Golf Club is professionally managed by OB Sports Golf Management, a diversified, golf-oriented company with a long history of success. OB Sports currently manages 31 premier golf courses and country clubs throughout the United States and Mexico. Known for its comprehensive and personalized services since 1972, OB Sports has become widely acclaimed as the leader in boutique-style golf course management. For more information on OB Sports, visit www.obsports.com or call (480) 948-1300.
Contact:
Jerry Rose, APR
(480) 348-7540
