CARLSBAD, CALIFORNIA – Exciting new additions to the men’s and women’s Sunice Hurricane outerwear collection will showcase golfwear that embodies the perfect fusion of science and fashion-forward style.
Hurricane is part of the 2009 Sunice® Shell collection, which represents the essence of the Sunice® brand. Sunice’s unique mastery of innovative fabrics and refined manufacturing techniques through the years has led to the development of the nation’s most trusted and respected men’s and women’s golf outerwear collection. The Sunice Shell collection is specifically designed so golfers can embrace the game’s challenges in all weather conditions.
The new items within the men’s Hurricane collection include the Alton GORE-TEX® 2-Layer Performance Shell Jacket and Hobson GORE-TEX ® 2-Layer PACLITE® Shell Jacket (Hurricane GORE-TEX ® Waterproofs), Ashbury WINDSTOPPER® Soft Shell Convertible Jacket and Tenby WINDSTOPPER® Full-Zip Fashion Sweater (Hurricane GORE-TEX ® Windproof line).
The new items within the women’s Hurricane collection include the Paula GORE-TEX® PACLITE® Jacket and Paula GORE-TEX® PACLITE® Pant (Hurricane GORE-TEX® Waterproofs), Alessia WINDSTOPPER® Jacket and Nicole WINDSTOPPER® Full-Zip Fashion Sweater (Hurricane GORE-TEX® Windproofs) and Ella Ultra Lightweight Jacket (Trend Piece).
“Our 2009 Sunice Hurricane Collection is our finest, and most technologically advanced product line ever,” says Mark Fletcher, president of Sunice. “Our Hurricane Collection is a mainstay.”
Hurricane is the outerwear of choice for Sunice tour players, who know that outerwear not only needs to serve a function, but also needs to look good. All Hurricane waterproof garments come with a waterproof lifetime guarantee. Hurricane products bear either the insigna of GORE-TEX®-the world’s leading and most-trusted outerwear fabric brand-or GORE® WINDSTOPPER®, offering total windproofness and maximum breathability. The Hurricane Collection, renowned for its GORE-TEX® PACLITE® impenetrable waterproofness and ultra-lightweight stretch jackets, pullovers and pants, also offers 100 percent windproof, incredibly lightweight and breathable GORE® WINDSTOPPER® knit sweaters and GORE-TEX® Performance Shells for optimum protection and comfort to complete the collection for the most extreme weather needs. Here are the highlights of the new additions to the men’s and women’s 2009 outerwear:
Hobson Gore-Tex Jacket
Men’s Hobson Gore-Tex Convertible Jacket
MEN’S HURRICANE GORE-TEX® WATERPROOFS
* Alton GORE-TEX® 2-Layer Performance Shell Jacket: A sleek, ultra-quiet minimalist design with added features such as the Sunice Pro-TrimT waist-cinching system, wrist rain channels that repel water away from your wrists, an in-pocket ball cleaner, X-Static® fabric liner and lock-down zipper pullers.
* Hobson GORE-TEX® 2-Layer, Convertible PACLITE® Shell Jacket: The ultra-light jacket features a zip-off convertible sleeve at the elbow, Sunice Pro-TrimT waist-cinching system, wrist rain channels and in-pocket ball cleaner.
HURRICANE GORE-TEX® WINDPROOFS
* Ashbury WINDSTOPPER® Soft Shell Convertible Jacket: This lightweight garment is creating a buzz in true Sunice® style. Its unique features include laser-cut pockets for cutting-edge appearance, a neoprene cuff finish for added comfort and raglan zip-off sleeves reveal a unique stylish vest (a prime example of Sunice’s fusion of science and style) that is both fashion forward and functional.
* Tenby WINDSTOPPER® Full-Zip Fashion Sweater: Made of 100 percent Merino Wool, this sweater features a WINDSTOPPER® stretch liner and a lock-down, center-front zipper puller.
Ladies Paula Gore-Tex PACLITE Jacket
Ladies Paula Gore-Tex PACLITE Jacket
WOMEN’S HURRICANE GORE-TEX® WATERPROOFS
* Paula GORE-TEX® PACLITE® Jacket: Featuring a GORE-TEX® 2-Layer PACLITE® laminated shell, this ultra-lightweight design has a set-in sleeve for increased comfort and a soft-touch chin guard.
* Paula GORE-TEX® 2-Layer PACLITE® Pant: It is unlined for ultimate breathability and has a GORE-TEX® 2-Layer PACLITE® laminated shell, ultra-lightweight design, front-zip opening with button-and-drawstring closure for extra secure fit, over-under double hem for extra reinforcement and durability, two back scorecard pockets, adjustable Velcro lower pant hem and a 32-inch inseam.
HURRICANE GORE-TEX® WINDPROOFS
* Alessia WINDSTOPPER® Jacket: It features a WINDSTOPPER® 3-Layer Soft Shell, exposed center-front zipper with lock-down zipper puller, soft-touch chin guard, concealed cuff zippers, and laser-cut sleeve and side pockets.
* Nicole WINDSTOPPER® Full-Zip Fashion Sweater: This garment is made of 100 percent Merino Wool with a WINDSTOPPER® stretch liner, and features a lock-down zipper puller, and ribbed collar, cuffs and bottom hem.
TREND PIECE
* Ella Ultra Lightweight Jacket: The ultra-lightweight jacket is 100 percent water-repellent and features a soft-touch chin guard, angled center-front fashion zipper and sleeve pocket detail.
Sunice has always been synonymous with science-the technical and functional attributes of all Sunice garments make them the most trusted men’s and women’s technical outerwear available. Now. Sunice is being recognized for its embodiment of style through the integration of the most vibrant, luminous colors on the market. At Sunice, every detail, line and stitch is infused with flair, distinctiveness and style. .
The Sunice Golf 2009 color palette offers modern sophisticated colors such as Shadow and Petrol in contrast to bright graphic shades of Fox and Nouveau Green. Updated classic combinations, interesting contrasts and subtle tones give the 2009 Collection a clean, contemporary feel. The latest technology such as laser cutting, seam sealing and welding enables Sunice to offer a range with ability to meet form and function in its most creative sense.
“We’re obviously very excited about, and proud of, our 2009 outerwear collection,” Fletcher says. “Whether GORE-TEX® or WINDSTOPPER® , these styles represent our most advanced designs and technical advances. Our quiet and light selection of fabrics is perfect for providing the greatest performance and comfort for golfers.”
Sunice was founded in 1976 in Alberta, Canada. It originated as a skiwear brand and transcended its technical outerwear capabilities into the golf market in the early 1990s. It was met with success as this industry gravitated toward its ability to design sport-specific garments that truly help enhance the game. Owned and run by Fletcher Leisure Group Inc., out of Montreal-a company with 42 years of golf-industry experience-it’s no surprise that this brand can meet the demands of the most discerning golfer.
Fletcher Leisure Group Inc., is the largest privately owned supplier of high-quality golfwear, lifestyle apparel and golf equipment in Canada, as well as snow sportswear. Fletcher is expanding very quickly to international markets. In addition to North America, it is present in the UK, Europe, Asia, Australia and New Zealand. Fletcher Leisure Group Inc. is the largest supplier of golf apparel to the Canadian golf market through its own Sunice®, Aureus & Aurea, AUR®, and Storm Pack sportswear brands, and also distributes the top industry brands of Callaway Golf Apparel, Ashworth, and Adams Golf equipment. Fletcher brands are distributed across Canada through pro shops, specialty golf stores, sporting-goods retail stores, resorts and universities, as well as large corporations via its affiliation with promotional merchandise companies.
Ashworth Inc. acquired the Sunice® trademark from Fletcher Leisure Group Inc. (FLG) in mid January. Ashworth established a wholly-owned subsidiary, Sunice Holdings, Inc., which owns the Sunice® trademark and is entirely focused on the new technical outerwear line. The product line is concurrently marketed alongside Ashworth®-branded apparel by Ashworth’s sales and marketing team. FLG will provide design services for Sunice Holdings Inc. and facilitate sourcing relationships for the new outerwear line.
Ashworth, Inc (NASDAQ: ASHW) is a leading designer of men’s and women’s golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores, and to corporate customers.
Ashworth is also an Official Apparel Licensee of Callaway Golf Company and Ashworth owns the Outerwear Apparel brand Sunice® in Europe, UK and the U.S.A. Ashworth is also a leading designer, producer and distributor of headwear and apparel under The Game® and Kudzu® brands. The Game is a leading headwear brand to collegiate bookstores and Kudzu products are sold into the NASCAR/racing markets and through outdoors sports distribution channels, including fishing and hunting. Ashworth is also the Kentucky Derby’s exclusive on-site event merchandiser.
Contact:
Mary Beth Lacy at: (760) 346-6942
Email: mb@mblacy.com
Visit the Sunice website at www.sunice.com.
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