Distributor Will Build ProLink Brand, Open Advertising Opportunities Across Growing Golf Destination
(CHANDLER, Ariz.) – ProLink Solutions – a wholly-owned subsidiary of ProLink Holdings Corp. (OTC BB: PLKH.OB) and the world’s leading provider of Global Positioning Satellite (“GPS”) golf course management systems and digital out-of-home on-course advertising – today announces it has partnered with Total News Golf to install the ProLink system at upscale golf courses and resorts throughout South America.
Based in Buenos Aires, Total News Golf operates Argentina’s most-visited golf web site (totalnewsgolf.com). The company, in conjunction with The Golf Connection, has fostered the game’s growth via participation in the PGA Magazine Ambassador Program and by arranging for Argentine golfers to visit the PGA Village Learning Center in Port St. Lucie, Fla.
Under the agreement, Total News Golf will install and service ProLink’s industry-leading GPS system at golf courses and resorts in countries including Argentina, Brazil, Colombia, Paraguay, Uruguay and Chile. Total News Golf and ProLink will partner on the advertising platform on ProLink-installed courses throughout the continent.
Golf’s popularity is growing rapidly across South America, with nearly 600 courses in operation and more than 135 under construction. The continent is blessed with ideal weather, spectacular scenery and a variety of terrain perfectly suited to golf. Argentina, which boasts more golfers and courses than any other South American nation, has garnered the international spotlight as the home of 2007 U.S. Open champion Angel Cabrera, 2008 U.S. Senior Open champ Eduardo Romero, and PGA TOUR winner Andres Romero.
South American courses engaging with ProLink will benefit from the system’s many game-enhancing features, such as pinpoint yardages, accurate hole depictions and helpful pro tips, as well as ProLink’s innovative management functions. The system helps speed pace of play while promoting increased food-and-beverage and merchandise revenue. In fact, courses installing ProLink GPS realize an average return on investment of more than 200 percent.
A host of acclaimed international courses currently utilize ProLink GPS, including past Ryder Cup sites the K Club (Ireland), Valderrama (Spain) and 2002 Presidents Cup venue Fancourt Hotel and Country Club Estate (South Africa), as well as world-class clubs throughout Europe, Asia and the Middle East.
“The opportunity to partner with a global golf leader such as ProLink Solutions is an exciting development for our company,” says Martin Aguilar, General Manager of Total News Golf. “ProLink’s reputation for outstanding technology and support are unsurpassed, and the golfers of South America will appreciate the system’s many benefits. Courses and resorts will also embrace ProLink’s revenue-generating functions as an integral part of their business. We anticipate facilities in South Americaadopting the system at a rapid pace.”
Says Lawrence D. Bain, CEO of ProLink Solutions: “Total News Golf has been at the forefront of the game’s explosive growth in Argentina and we are proud to enter this partnership. The company shares ProLink’s commitment to the customer and has built solid relationships within the U.S. and South American golf communities. They are the ideal partner to build the ProLink brand in this burgeoning market, which is positioned to join the ranks of the world’s premier golf destinations.”
ProLink’s system is now featured at more than 700 golf properties on five continents. More than 550 of these courses are equipped with media-ready systems to support on-screen advertisements worldwide. Domestically, the ProLink Network reaches more than 13 million golfers annually. Through its ProFit program, ProLink is responsible for on-screen ad sales and courses share these revenues.
About ProLink
ProLink Solutions is the world’s leading provider of GPS golf-course management systems and revenue-generating on-course advertising. ProLink Solutions’ core philosophy is to be a “Trusted Partner” to its golf-course customers. From enhancing golfers’ overall experiences and improving pace-of-play to increasing current revenue streams and creating new profit centers for golf courses, ProLink Solutions’ products and services have captured markets both nationally and globally. For more information about ProLink, visit www.goprolink.com, email info@goprolink.com or call 480.753.2337.
Contact:
Buffalo Communications
Rich Katz
703.891.3319
rkatz@billycaspergolf.com
Daniel Mitchell
253.312.4536
dmitchell@billycaspergolf.com
Investor Relations Contact:
CEOcast, Inc.
Gary Nash
212.732.4300
gnash@ceocast.com
