SAN DIEGO, CA – October 1, 2008 – Graphite Design, maker of some of the most widely played premium shafts on the PGA TOUR, announced the appointment of TEN Marketing & Public Relations to provide public relations and promotional services for the company.
“TEN Marketing & Public Relations has established a reputation for effectively and creatively promoting products within the golf industry,” commented Tim Gillis, vice president, sales & marketing, Graphite Design. “Their industry relationships, golf knowledge, and enthusiasm, were key reasons they were selected to promote our brand. We’re looking forward to working with them.”
Graphite Design – maker of some of the most widely played premium shafts on the PGA TOUR – recently introduced its Tour AD Throttle shaft designed with ACI technology for strong golfers with aggressive, high-speed swings. Earlier this year, Graphite Design unveiled its Tour AD YSQ shaft series delivering superior performance in four key areas: launch angle, spin rate, accuracy and distance.
“We are delighted that Graphite Design has selected TEN Marketing & Public Relations to promote their premium shafts,” said Tracy Nackel, President, TEN Marketing & Public Relations. “We look forward to helping them continue to build their brand in the golf industry and reach golfers who will immediately benefit from using their products.”
In 2007, Graphite Design shaft models propelled professionals to a combined 45 victories on the PGA, Nationwide, Champions, Japan and LPGA tours. Among those relying on Graphite Design shafts were the world’s No. 3-ranked men’s player, the No. 4 women’s player, the winner of the Champions Tour’s Charles Schwab Cup points title, and seven of the top eight money earners on the Japan Tour. Graphite Design reinforced its dominance on the Japan Tour, where it has claimed 158 consecutive graphite wood shaft brand counts — an unprecedented streak which dates to 2002. On the PGA TOUR, Graphite Design shafts have helped professionals earn 54 victories and more than $290 million since 2004.
About Graphite Design
Graphite Design, established in Japan in 1989 and in the U.S. in 1997, is the industry leader in shaft technology and the preferred brand for golf professionals worldwide. One of the world’s three largest golf-club shaft manufacturers, the company made its mark manufacturing premium shafts for most of golf’s major OEMs, including the top four companies by sales volume. Graphite Design shafts continue to be preferred by top club makers the world over while the company’s mainstay YS shafts, Pershing shafts and other models are extremely popular among avid and occasional golfers.
Revolutionary technology, design and sourcing the most advanced materials are trademarks in all Graphite Design shafts, making them the highest quality performance shafts on the market. Validating the company’s “AD” logo, all of Graphite Design’s PGA Tour-proven shafts specifically promote “Accuracy and Distance” and these key competitive advantages are helping professional and amateur golfers optimize their games after switching to Graphite Design shafts. For more information about Graphite Design, call 888.707.6132, e-mail info@gdintl.com;, or visit www.gdintl.com.
TEN Marketing & Public Relations consists of collaborators Vanessa Price and Tracy Nackel. Their combined efforts have been providing results-driven public relations, marketing and advertising services to the golf industry for well over a decade. For media inquiries about Graphite Design please contact Vanessa Price at 714-544-6515 / readthegreens@aol.com or Tracy Nackel at 760-420-1602 / tnackel@cox.net.
Contact:
Tracy Nackel, TEN Marketing & Public Relations, tnackel@cox.net, 760-420-1602
Vanessa Price, TEN Marketing & Public Relations, readthegreens@aol.com, 714-544-6515
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