New Styles Distinguished by Rich Materials, Feminine Details, Sleek Shapes
Danish shoemaker ECCO introduces its women’s golf collection for Spring/Summer 2009, with the brand’s new Four Dots logo showcased across a broad range of styles blending distinctive elegance with advanced technologies to ensure the highest levels of fashion, comfort and performance.
Made using a proprietary direct-injection process that guarantees ECCO’s hallmark durability, the collection features soft, breathable leathers, ultra-slim midsoles and sleek, color-matched outsoles. Its color palette of soft reds, purples and blues, vibrant metallics, black and white is expressed in a variety of classic, casual and contemporary looks.
Offering exquisite touches of femininity combined with serious performance, the new collection is highlighted by the Casual Cool Hydromax. This trend-inspired design pairs tactile rubber detailing and distressed leather types with a low-profile, ultra-lightweight midsole boasting asymmetrical arch support. An integrated swing stabilizer and Comfort Fiber System cushion and cradle the foot to create the ideal platform for the perfect swing.
“This luxury collection relies on our brand’s 45-year shoemaking heritage to strike a balance between superb style and maximum playability,” says Michael Waack, Head of Global Golf at ECCO. “The looks, textures and shapes immediately grab the eye, but women will also love the enhanced stability, traction and flexibility.”
Each ECCO golf shoe is touched by more than 225 sets of highly-skilled hands during production, resulting in a level of quality that cannot be matched by any major footwear manufacturer. This labor-intensive process facilitates the brand’s unrivalled attention to detail that helps discerning players look, feel and play their best.
ECCO women’s golf shoes are worn in competition by scores of international Tour stars, including Juli Inkster, Carin Koch, Gwladys Nocera, Pat Hurst, Sophie Gustafson, Laura Davies, Meena Lee, Candie Kung, Linda Wessberg, Wendy Ward and others.
The Spring/Summer 2009 women’s golf collection features 30 models, with highlights including:
Casual Cool Hydromax
Colors: plum/light silver; white/light silver; white/light silver/light rose; black/light silver/white; black/poppy/titanium
Description: Blending contemporary fashion with serious performance, the Casual Cool Hydromax includes modern rubber detailing and street leather types, including metallics, treated for superb weather resistance. Featuring a sleek, stylish shape, the single-density TPU outsole is color-matched to this collection’s trend-setting upper designs. Ideal stability is ensured by a low-profile, direct-injected PU midsole with asymmetrical arch support and a swing stabilizer insert. Two-colored Champ ladies Stinger 3 cleats with the Q-LOK® receptacle system provide superb traction.
Classic Premier
Colors: white/blue bell; white/lava
Description: An entirely new upper design atop a slim, elegant midsole lends a truly feminine look to the Classic Premier. Comfort is ensured by a direct-injected, shock absorbing PU midsole that provides firm yet highly flexible support. A single density, color-matched TPU outsole ensures optimal traction through all phases of the swing. Moisture wicking linings create an enhanced inner climate and weather-resistant leathers allow women to feel and play their best in any conditions.
Fashion Life
Colors: light silver/light gold; black/black/light silver; white/white/light silver
Description: Taking golfers from the course to the clubhouse and beyond, Fashion Life features distinctive uppers made from luxurious leathers with elegant finishes for a truly feminine look. The sleek appearance of a new, low-profile midsole with direct-injected PU is ideal for stylish-yet-serious players. Top-to-bottom fashion coordination and lightweight comfort is guaranteed via a sleek, single-density TPU outsole color-matched to the distinctive upper designs. A series of pre-molded traction bars with exceptional durability ensure ideal grip throughout the swing.
All ECCO golf shoes feature a network of built-in technologies to create the ideal platform for the perfect swing. These include a direct-injected, PU-constructed midsole/outsole that:
Creates a one-piece shoe construction
Ensures unrivaled durability, flexibility, lightness and weather resistance
Provides a superior level of cushioning and comfort that does not break down over time, unlike commonly-used materials such as air, rubber and EVA foam
Optimal performance is further guaranteed by:
Ultra-soft, high-grade leathers with hydrophobic treatments for superb weather-resistance
Internal stabilizer to reduce torque and create ideal swing stability
Double-layer insole with cushion that absorbs heel force to reduce stress on the knees, hips and back
Internal Air-Circulation System to maintain a fresh, dry and cool foot environment
Dynamic Energy Return System that provides a trampoline effect during foot-strike and follow-through to reduce fatigue and restore energy with each step
Green-friendly outsole designs featuring molded traction bars combined with Stinger cleats from Champ and the Q-Lok insert system to provide ideal traction and grip
About ECCO
The only major shoe manufacturer to own and manage the entire value chain from cow to consumer, ECCO is a global leader in city, casual and sport shoes for men, women and children. In 2007, the Danish company sold almost 17 million pairs, achieving net revenues of ?756 million.
Founded in 1963 by Karl Toosbuy, ECCO has nearly 15,000 employees, direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO shoes are sold in more than 3,000 shops globally, including 687 mono-brand (ECCO exclusive) stores.
Following the rules of good craftsmanship to deliver genuine freedom of movement and comfort to consumers, ECCO’s aim has never been to be the biggest, but always to be the best.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com, 800.886.3226.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@billycaspergolf.com
