Exceptionally Versatile Garment Easily Converts from Long Sleeve to Short Sleeve to Vest
CARLSBAD, Calif. (October 15, 2008) – adidas Golf has introduced the ClimaProof Storm 3-Way Convertible Jacket, a versatile piece of equipment that can be worn three ways – long-sleeve, short-sleeve or vest – depending on the weather. Its unique combination of construction, modern materials and intelligent features make it a must-have for serious golfers who want to perform their best in the elements while enjoying the best possible protection against wind, rain and cold.
“Our ambition was to reinvent the rain jacket to make it more versatile, so it can be worn in a variety of conditions, and to make it less restrictive, so that every type of shot can be executed with absolute freedom,” said Tiss Dahan, adidas Golf’s senior director of apparel. “Judging by the positive feedback we’ve received from our Tour Staff professionals and the many other players we worked with to develop this jacket, we succeeded.”
The ClimaProof Storm 3-Way Convertible Jacket unites advanced structural design and modern four-way stretch properties to eliminate excess material that would otherwise get in the way of the swing. That includes a thin-yet-warm removable 360° compression wrap inner layer that also delivers increased support and precludes the need for a liner, eliminating bulk. An athlete can make a full swing with complete freedom while wearing this jacket, and can also chip and putt without the distraction of excess material impeding the motion of the arms and hands.
ClimaProof
“What I love about the jacket is that when I bend down to putt or chip it’s not bulky, so it doesn’t bother my stroke,” said Dustin Johnson, winner of the 2008 Turning Stone Classic.
Converting from long-sleeve to short-sleeve, and from short-sleeve to vest and vice-versa, is easy and quick.
“This jacket gives you so much versatility, you can take the sleeves off and turn it into a vest, you can tailor your jacket to how severe the weather is,” said European Ryder Cup player and 2007 European Tour Order of Merit winner Justin Rose. “It’s by far the most technologically advanced jacket I’ve ever seen.”
Critical jacket features developed to increase comfort and convenience while eliminating distraction include:
* Convertible sleeves with stretch-elbow articulation for easy movement
* Shaped and adjustable cuffs for snug, comfortable fit
* Inner collar that flips up for added protection from the elements
* Bonded paneling in critical comfort zones to eliminate seams that can rub, chafe and irritate
* Waterproof zipper that makes a storm flap unnecessary
* Innovative silicone grippers on each shoulder that prevent bag-strap slippage
* Concealed venting for excellent breathability
* Concealed internal right pocket
* Waterproof to 20,000 mm
* Breathable to 15,000g/m2/24hrs
The ClimaProof Storm 3-Way Convertible Jacket was introduced on tour at this year’s Open Championship, where it was worn by adidas Golf Tour Staff professionals including Sergio Garcia, Justin Rose and Sean O’Hair. Colors: black, zinc-black and Barez. Sizes: S, M, L, XL and XXL. Includes a three-year waterproof warranty. Available in stores now. The MSRP is $275. To learn more, visit the ClimaProof Storm 3-Way Convertible Jacket website.
Also new is adidas Golf’s ClimaProof Storm Pants, which were created to match the Convertible Jacket and make for a complete rainsuit. Features include hidden stretch waist tabs, ergonomic back-pocket entry, back-knee articulation, three-way adjustable length, four-way stretch material. Colors: black, zinc-black. Sizes: S, M, L, XL and XXL. Includes a three-year waterproof warranty. Available in stores now. The MSRP for the ClimaProof Storm Pants is $170.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com,www.taylormadegolf.com and www.adidasgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 33,000 employees and sales of ?10.3 billion.
Contact:
TaylorMade-adidas Golf
Public Relations Department
Scott Leightman
Tel: 760.476.5748
email: scott.leightman@tmag.com
John Steinbach
email: john.steinbach@tmag.com
