SALT LAKE CITY, UTAH (October 22, 2008) – FiZ, the innovative “scientific spit shine” that thoroughly cleans golf clubs to provide peak performance, FiZ enjoyed substantial success at the Northern California Fall Golf Show in Pleasanton from Oct. 10-12.
FiZ, which has been called “The best cleaner in the golf business” by Steve Tillis of Edwin Watts Golf, exhibited to stimulate consumer interest and awareness of its product. FiZ employs a solution featuring a lifting agent that is more efficient in its purpose than a wet golf towel that’s commonly used for club cleaning. Just spray, clean and play. It’s innovative and simple, yet extremely effective.
“Clean equipment — the ball, club face and grip — helps golfers get better results and lower scores,” says Aaron Heap, Founder and President of FiZGOLF, the parent company of FiZ. ‘That’s what our FiZ Co2 cleaner does. There is no other product like it on the market.”
In addition to FiZ, the company also introduced its new “FiZ DT”, a patented, revolutionary divot tool that was showcased in August at the PGA Fall Expo in Las Vegas.
“California is The Golden State and in a lot of ways is a rite of passage from a retail perspective in the golf market,” says Heap. “It is another step in the continued growth we have enjoyed in just our first year of business.”
FiZ is already being carried by many leading golf retailers, including Edwin Watts Golf, Golfsmith, Haggin Oaks, Golf Etc. and others. It is being distributed international in Canada, Iceland, Denmark, Sweden, Norway, Finland, South Korea, Asia and Indonesia.
FiZ is forecast to have sales of more than $1 million for 2008, an outstanding feat for any product, especially one so small in size but not small in stature.
FiZ gets its name from the “fizzing” sound made when it is sprayed on surfaces. After spraying the solution’s lifting agent, multiple small polypropylene bristles at the bottom of the cylinder get between clubface grooves and ball dimples to create precision contact and ball flight.
“Those factors make FiZ the leading club, ball and grip cleaner in the golf industry,” says Heap.
FiZ is self-contained with its own bag clip and cleaning bristles. It lasts for more than 350 sprays or over 100 holes of golf.
“The Northern California Fall Golf Show enabled golfers to learn why FiZ is such an integral product to have and use,” says Heap. “Thousands of players saw how a revolutionary cleaning design can improve gear performance.”
FiZ is 100% recyclable aluminum and plastic and can easily be hung from golf bags for convenient access and use. FiZ is designed to incorporate logos on each side of the cap, making it an ideal gift bag item or tee prize.
FiZGOLF is headquartered in Salt Lake City, Utah. To become a FiZGOLF dealer or to place an order call 801.355.5300 or email the company at sales@fizgolf.com. You can also go to its web site at www.fizgolf.com. For media contact Mary Deatrick at 407 332-5212.
Contact:
Mary Deatrick, DPR
(407) 332-5212, mary@deatrickpr.com
