Waltham, Mass., November 5, 2008 – Etonic launched today a microsite for its new Power Up Technology featured in the 2009 Etonic men’s performance golf footwear line. The site is designed to give golfers an in-depth look at the technology behind the new PowerPlay Outsole based on the extensive research Etonic conducted on the bio-mechanics of the golf swing. The microsite’s url is www.etonic.com.
The site opens with a high-energy 15-second video clip showing the new flagship shoe the Stabilzier and the PowerPlay Outsole. Once in the site, a fast-paced 4-minute video is cued up for golfers to view the features and benefits of the PowerPlay Outsole. In the technology section of the site, the six key features of the outsole – inside-out spike placement, PowerSpike™, PowerPod™, PowerPlay™ Flex Zone, Dynamic Reaction Plate™ and Stabilizer Heel Technology™ – are prominently displayed with a comprehensive explanation on how it works.
“The site gives us a great opportunity to tell the entire story of our new Power Up Technology and really educate golfers on how each element of the outsole works in conjunction with their golf swing,” said Tom Elwell, CEO, Etonic Worldwide. “It is all about traction plus balance, resulting in power. The new Power Up Technology has generated strong retail sell-in and now it is our job to create the buzz among golfers and point them in the right direction to purchase. The microsite is one key element in our integrated marketing plan for the new line.”
The site showcases the three different models of the 2009 Etonic men’s footwear line featuring Power Up Technology – Stabilizer, Soft-Tech Dress and Soft-Tech Casual, and Dry Essentials. Additionally, the site offers a dealer locator and ability to ask questions and sign-up for promotions and product news.
The 2009 Etonic men’s footwear line will arrive in golf shops and retail outlets November 15.
Founded in 1876 by Charles A. Eaton, Etonic has enjoyed success in the footwear industry through the years with the introduction of products driven by technological innovation, superior quality and ultimate comfort. Headquartered in Waltham, Massachusetts, Etonic has a complete line of footwear and accessories for golf, bowling, running and walking. For more information on Etonic call 1-866-8-ETONIC (386642) or log onto www.etonic.com.
Contact:
Jackie Beck, jackiebeck00@hotmail.com, 860 304-3643.