Country’s Crown Jewel Chooses World’s Leading System to Enhance Experience and Drive Revenue
(CHANDLER, Ariz.) — ProLink Solutions – a wholly-owned subsidiary of ProLink Holdings Corp. (OTC BB: PLKH.OB) and the world’s leading provider of Global Positioning Satellite (“GPS”) golf course management systems and digital out-of-home on-course advertising — today announces its exclusive South America distributor, Total News Golf, will install the ProLink GPS system at Argentina’s Pilar Golf Club.
Ranked among the continent’s top courses, Pilar Golf Club is famous for its world-class amenities and conditions. The facility encompasses 27 holes, designed by Ron Fream with broad fairways, large and undulating greens, ever-present hazards and plentiful trees. Founder Piero Vara’s club hosted the 2006 Argentine Open and is the first course in South America to feature ProLink’s industry-leading GPS system.
Based in Buenos Aires, Total News Golf will install and service ProLink GPS at golf courses and resorts in countries including Argentina, Brazil, Colombia, Paraguay,Uruguay and Chile. ProLink’s array of game-enhancing features include pinpoint yardages, accurate hole depictions and helpful pro tips. The system also speeds pace of play while promoting increased food-and-beverage and merchandise revenue. In fact, courses installing ProLink GPS realize an average return on investment of more than 200 percent.
“At Pilar Golf Club we have always provided the finest amenities to members and guests, and adding ProLink GPS greatly enhances our offerings,” says Luisa Vara, President. “Our players will appreciate the system’s detailed information and graphics, designed to make their experience even more enjoyable. ProLink GPS will also allow our staff to better manage many course operations while generating new revenue streams.”
“Pilar Golf Club is the crown jewel of Argentine golf, and we are proud to be its GPS solutions provider,” says Martin Aguilar, General Manager of Total News Golf. “Worldwide, premier clubs such as Pilar recognize ProLink’s many benefits to both golfers and course managers. We expect rapid adoption of the system throughoutSouth America as more courses learn about its powerful business applications.”
Golf’s popularity is spreading rapidly across South America, with nearly 600 courses in operation and more than 135 under construction. The continent boasts ideal weather, spectacular scenery and a variety of terrain perfectly suited to golf. Argentina, with more golfers and courses than any other South American nation, has garnered the international spotlight as the home of 2007 U.S. Open champion Angel Cabrera, 2008 U.S. Senior Open champ Eduardo Romero, and PGA TOUR winner Andres Romero.
A host of acclaimed international courses currently utilize ProLink GPS, including past Ryder Cup sites the K Club (Ireland), Valderrama (Spain) and 2002 Presidents Cup venue Fancourt Hotel and Country Club Estate (South Africa), as well as world-class clubs throughout Europe, Asia and the Middle East.
ProLink’s system is now featured at more than 700 golf properties on five continents. More than 550 of these courses are equipped with media-ready systems to support on-screen advertisements worldwide. Domestically, the ProLink Network reaches more than 13 million golfers annually. Through its ProFit program, ProLink is responsible for on-screen ad sales and courses share these revenues.
About ProLink
ProLink Solutions is the world’s leading provider of GPS golf-course management systems and revenue-generating on-course advertising. ProLink Solutions’ core philosophy is to be a “Trusted Partner” to its golf-course customers. From enhancing golfers’ overall experiences and improving pace-of-play to increasing current revenue streams and creating new profit centers for golf courses, ProLink Solutions’ products and services have captured markets both nationally and globally. For more information about ProLink, visit www.goprolink.com, email info@goprolink.com or call 480.753.2337.
Contact:
Buffalo Communications
Rich Katz
703.891.3319
rkatz@billycaspergolf.com
Daniel Mitchell
253.312.4536
dmitchell@billycaspergolf.com
Investor Relations Contact:
CEOcast, Inc.
Gary Nash
212.732.4300
gnash@ceocast.com
