Golf Category Looks For New Direction in Growth
Modesto ,CA – After an unbelievable year from Hi-Tec endorsed European golfer Padraig Harrington winning both the British Open and PGA Championship wearing his Hi-Tec Super Power Tour shoes, Hi-Tec has done it again launching a first in golf footwear. Working with P2i, Hi-Tec has developed the ability to incorporate cutting edge technology in waterproofing into the 2009 Golf Collection. Adopted from military products used in the toughest of environments, Hi-Tec is proud to be able to introduce ion-mask™ to the golf industry.
Hi-Tec was recently the proud winner of the Golf Europe Product Awards for 2008 presented at the Golf Europe Expo in Germany. Judged by leading industry experts the HI-TEC PURE POWER Pi scooped top prize at this years prestigious awards open for products scheduled for introduction in 2009.
ion-mask™ is a patented plasma-based technology, originally developed for military clothing to repel chemicals and protect soldiers from chemical attack. It permanently alters the surface of a product at a molecular level to repel water and other liquids – which are forced to bead and simply run-off. So no matter how wet the terrain, the shoe is still dry.
“As we go forward with the launch of this new technology in our shoes, we are pleased to see the reaction retailers and consumers are having to the new technology and our 2009 Collection” states Duncan Patmore, Global Product & Marketing Director. “That being said we are aware that our toughest market is the United States and at this time we are not happy with the speed of our growth. Knowing this is a sensitive time in the economy we are investigating different opportunities to help us grow that business.”
In preparation for the upcoming 2009 PGA Merchandise Show, Hi-Tec would welcome discussions from prospective partners within the US Golf Industry that can demonstrate that their sales, marketing and distribution network can support Hi-Tec’s USA Brand objectives.
“We have been very fortunate to have the ability to impact golf footwear by pushing forward technologies that previously were not available. Leading the way with CDT Golf’s First Performance Golf Shoe, that has now Won 3 of the last 6 Major Golf Championships and in 2009 ion mask an industry first for the Hi-Tec brand. From these launched technologies and the endorsement of 3 times Major Winner Padraig Harrington, we know that the product is right and we know that customers understand our direction and support us as a brand. Now we need to analyze our sales and marketing efforts and see if there is a better, stronger way of doing business.”
Discover more about HI-TEC featuring ion-mask at www.wetisdry.com.
For more information regarding Hi-Tec Golf please visit www.hi-tec.com.
Interested partners please contact Global Product & Marketing Director, Duncan Patmore at
duncanp@hi-tecsports.com.
All Sales Inquiries please contact Global Product Manager – Golf, Paul McNally at
paulmcnally@hi-tecsports.com.
Contact:
Molly Meade
617.698.0635
molmeade@comast.net
