New SQ DYMO is First Generation of Custom-Tuned Drivers
BEAVERTON, Ore. (December 8, 2008) – Nike Golf is introducing the newest and most exciting additions yet to its hugely successful SasQuatch (SQ) driver franchise. The new SQ DYMO and the SQ DYMO² drivers represent the first generation of custom-tuned drivers within the SQ family which, over the past three years, has undeniably established itself as the winningest driver brand on the PGA Tour. Having led the Tour with the most driver wins in 2006, 2007 and 2008 and totaling 40 victories during that time period (nearest competitor had 31), Nike Golf is aspiring to continue its PGA Tour dominance with this new introduction. Both drivers will be available on February 1, 2009.
The idea of DYMO technology originated from the Nike Golf athletes on the PGA Tour, who work with the knowledgeable members of Nike’s staff in its Tour Van to custom tune their drivers for maximum performance. DYMO technology represents “Dynamic Moment of Inertia,” which means that the CG location, Nike PowerBow size, head size, lie angle and MOI have been optimized and performance-matched to each respective available loft for more distance and better performance.
“We’ve taken the MOI concept to greater detail by varying each clubhead to match the performance level of any player,” said Tom Stites, Director Club Creation for Nike Golf. “Every loft has a different shape, PowerBow, center of gravity placement, face height and face angle. The geometry in the DYMO allows us to deliver the optimal scenario for every player. In other words, it’s like a Tour Van on a stick.”
Customized Power Bow Weighting
Nike Golf’s proprietary PowerBow Weighting is optimized in each loft option to help produce the shot-enhancing performance demanded by all players. The PowerBow Weighting is smallest in the lower lofted 9.5-degree model and features a higher face, with a more forward center of gravity to promote a more penetrating trajectory with less spin. The higher lofted 10.5, 11.5 and 13-degree models see the weight gradually increasing in size, moving the center of gravity further and lower back from a slightly shallower face to create progressively higher launch angles and higher spin rates. This combination produces the ideal balance of carry and roll for greater overall distance for each and every loft. In each loft, the lie angle goes up in increments of one degree, from 60 degrees in the 9.5-degree loft option, to 63 degrees in the HL (13 degrees) model, which helps to keep drives both long and straight.
So whatever the swing speed, angle of attack, launch angle or preferred shot shape, the SQ DYMO’S tuned clubhead specifications provide maximum performance for every loft.
Varying Head Shapes to Suit Any Player’s Game
The SQ DYMO drivers are available in two game-enhancing head geometries. The straight-hitting, square-shaped SQ Dymo² has weight placed deep into the corners of the clubhead to offer exceptional stability and forgiveness, to help get the ball airborne with ease and power, while the rounder outline of the SQ Dymo delivers square mass in a more traditional head shape, and provides more precise feel and control, offering players the ability to work the ball in any direction.
Wider Shaft – Narrower Dispersion
Both models are fitted with Nike Golf’s proprietary UST Wide Body Shaft with an AXIV Core. This shaft features a larger overall diameter throughout the body, to provide more stability through impact for the specific moment of inertia characteristics of each loft-tuned head, while the AXIV Core provides the tip stiffness required for optimum power transfer.
Availability: February 2009 at golf shops and specialty stores across the U.S.
Men’s loft options: 8.5 – X,S,R,A (RH); 9.5 – X,S,R,A (RH/LH); 10.5 – X,S,R,A (RH/LH), 11.5 – X,S,R,A (RH);13 HL – X,S,R,A (RH): MSRP: $360.00
Women’s loft options: 11.5 – W (RH); 13 HL – W (RH): MSRP: $360.00
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Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak. In 2008, Nike Golf’s PGA Tour staff has 11 wins and 61 top-10 finishes. For more information on Nike Golf, visit our Web site at www.nikegolf.com. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
Beth Gast – Nike Golf
503.532.8852
beth.gast@nike.com
Gretchen Wilhelm – Nike Golf
503.532.6236
gretchen.wilhelm@nike.com
