Market Leader Broadens Iconic Line with Travel Covers, Expanded Sets of Headcovers
(Haddonfield, NJ) – Trend-setting designer Keri Murschell announces that her company, keri golf, has launched its 2009 matty collection of distinctly feminine golf bags, headcovers and newly-introduced matching travel covers, all highlighted by an eclectic mix of timeless and contemporary looks.
Influenced by modern American style, the matty collection combines a chic palette of red, black and white with exaggerated geometric prints – including stripes, ovals and florals. Available in 10 designs, the tailored lines of the cart and stand bags are accented with pops of contrasting color, patent leather trims and gold hardware. Each also comes with a detachable zip bag in a new, larger size to carry personal items to and from the clubhouse, and mirror in a coordinated fabric frame.
Created to coordinate with its trademark golf bags, keri golf’s new soft-sided travel covers offer the ultimate style and protection for clubs. The latest addition to the company’s iconic line, the travel covers eschew the traditional plain black for bold color combinations and fashionable functionality. Combined with the line’s headcovers, available in an expanded set of six to meet the needs of today’s hybrid sets, the matty collection offers top to bottom sophistication, whether on the course or traveling to one.
“This past year has been one of growth for keri golf, and the matty collection is named for my son Matthew Elias, born soon after the company was launched and a constant reminder of how far we’ve come,” says Murschell, company founder and principal designer. “As I recently traveled across the U.S. for business, I was inspired by my experiences, from the glamour of New York to the charm of Texas and the result was a range of chic and polished bags.”
Retailing from $85 to $375, keri golf’s high-end, fashionable women’s bags and accessories are exclusively made with premium fabrics that bring personality to the course. The line’s sleek, modern looks are created through unmatched craftsmanship using durable water-, stain- and piling-resistant materials. Similarly patterned totes and overnight bags are also available.
The 2009 matty collection of cart, stand and overnight bags, totes, travel covers and headcovers will be available early next year. For more information, please visit www.kerigolf.com or call 888.332.5053.
Cart Bags (MSRP: $375)
The cart bag’s fashionable appeal is matched by functionality in features that include a large pocket to store shoes and rain gear, an umbrella holder and two additional side pockets. Also of note is keri golf’s unique, patent-pending shoulder strap system, with a recessed well that keeps the strap in place during a round and provides easier access to the back ball pocket.
The line’s cart bags are further enhanced with easily accessible interior pockets built into the walls of the bag and designed to hold wallets, cell phones, tees and balls. Available in a variety of patterns and colors, the cart bag family includes amanda, quinn, eaton, griffing, peyton, candace, dinah, eva, meredith, grace.
Stand Bags (MSRP: $299.99)
keri golf’s stand bag highlights include six internal compartments, an insulated storage space to keep snacks and drinks cold, external tee holders, an umbrella holder, matching chocolate brown legs and a protective leg strap. For extra comfort, the stand bags include a lumbar back pad and additional center D-rings to convert the adjustable double strap to a single strap. Available in the same patterns and colors as the cart bags, the stand bag family includes kelsey, corey, pembroke, jill, bess, haley, eleanor, tina, annie, heather.
Travel Covers (MSRP: $265)
Available in three colors with contrasting trim, this roomy, soft-sided travel cover is designed to move smoothly from one location to the next. It glides easily on four wheels and features a padded top to protect clubs. An interior zip pocket offers extra storage, while a detachable shoe compartment at the front of the cover can be monogrammed for a customized look and a business card holder at the back ensures easy identification.
Headcovers (set of 6, MSRP: $85)
The brand’s matching headcovers both protect clubs and accent the line’s golf bags with their zippered system that easily fits oversized club heads to create a tailored look. Each set of six includes headcovers denoted in a distinctive script for a driver, 3-wood, 5-wood, X, Y and Z (hybrids).
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.
The six-year-old company continues to expand and in July formed an exclusive strategic partnership with leading golf products manufacturer Adams Golf, Inc. Under the agreement, Murschell continues to independently design and produce her signature keri golf line, as well as consult on the design of women-specific bags and other projects for Adams Golf.
keri golf’s bags and accessories, including totes, travel covers and headcovers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
