On December 5, 2008 Golf Asia magazine, Asia’s premier golfing lifestyle magazine, announced its collaboration with PLAYER Magazine.
PLAYER Magazine, which is published every quarter, was launched in July 2007 at the Gary Player Invitational held in Wentworth England, and named in honor of Gary Player and his achievements both on and off the golf course.
Said Marc Player, CEO of Black Knight International: “The birth of PLAYER Magazine marked a proud transition from what had been a four-page newsletter to a substantial, high-end lifestyle publication targeted at an influential, affluent and well-informed reader who has an appreciation for the game of golf and the finer things in life.
“PLAYER Magazine reflects the very essence of Gary Player, who the world has come to know as the Black Knight. As an extension of this, the Player brand represents integrity, honor, commitment and quality and we have translated these messages into an entertaining quarterly lifestyle magazine, which today sees 50 000 copies of each issue distributed across the world. We are extremely proud that 15 000 of these will now be distributed with Regent Media’s own prestigious publication, Golf Asia.”
Gary Player said of the exciting new partnership: “I’ve been traveling to Asia for more than 40 years and Singapore in particular has always been a highlight on my itinerary. This is a place that has transformed over the years into a country that I have nothing but the greatest respect for and Lee Kuan Yew is one of my own heroes.
“I am delighted that Regent Media and its publication Golf Asia will be distributing our magazine and I look forward to getting to know its readers and growing the relationship from strength to strength.”
With readers ranging in age from the young entrepreneur to the successfully retired CEO, the quarterly publication covers various lifestyle aspects, from golf course real estate, décor and travel to art, entertainment, equestrian pursuits, fashion and fine wine. Always on the lookout for innovative new concepts and opportunities for great investments, PLAYER Magazine’s editorial team appreciates that its readers are people who understand a global world where executive business decisions are made – often across a number of time zones.
Ben Poon, Managing Editor of Regent Media adds: “We are thrilled with our association with PLAYER Magazine, which in essence represents the ideals of the legendary Gary Player. This partnership between Golf Asia & PLAYER Magazine is both synergistic and ideal for our readers as well as advertisers. Both our magazines compliment each other by presenting a different mix of content and editorial features whilst still remaining relevant to readers, both golfers and non-golfers alike, throughout Asia.”
With an increased and intensified circulation of 50,000 copies and made available throughout Asia, Golf Asia reaches out to an exclusive group of PMEBs, trade professionals, high net-worth decision makers and country club members within the golfing fraternity. Starting from Golf Asia’s volume 15 Issue 1, the quarterly PLAYER Magazine will be packed together for retail. And despite this bonus, Golf Asia will still be priced at S$8. It is available at bookstores, newsstands, major retail outlets, petrol kiosks and airport lounges in Singapore and selected parts of Asia.
About Regent Media Pte Ltd:
Established in 1999, Regent Media Pte Ltd has grown to become one of Singapore’s most dynamic publishing houses. The publications include escape!, a new travel and lifestyle magazine, Wheels Asia, Singapore’s top-selling automotive magazine and Football Weekly, the definitive guide to the world’s biggest sport. Regent Media’s mission is to be the premier provider of informative, entertaining and quality products to excite and best serve our customers’ needs and experience.
Contact:
Tasmin Chua
Assistant Marketing Manager
Regent Media Pte Ltd
Tel : +65 6543 3681
tasmin@regentmedia.sg
Gida Aden
Media Director
Black Knight International
+1 561 624 0300
gida@garyplayer.com
