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RIFE Introduces Three New Putters For 2009

December 19, 2008

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Sanford, FL – RIFE Putters has introduced three new models to their Island Series of putters for 2009. The first two Island Series putters, the Antigua and Barbados, were introduced early in 2008 and immediately caught on at the retail level. Record breaking sales of these putters have led to the introduction of the next three models in the Series: the Abaco, Bimini, and Cayman. Rife has started shipping and these great new models are available at RIFE retailers throughout the U.S.

About The Abaco

One of Guerin Rife’s first designs in the late 90’s was the 400 MidMallet that was a no hosel “Anser” style small mallet. The Abaco is inspired by that design. This is a players mallet and similar designs are seeing play on the PGA Tour. The Abaco was in play at the British Open at Royal Birkdale. In many ways, the Abaco is the mallet version of the Bimini Blade. “On Tour, we do extensive grinding on both the heel and toe and the putter was designed to meet the varying preferences of the tour players for this particular design,” said Matt Molloy, President & CEO of RIFE Putters.

About The Bimini

The Bimini Blade is Rife’s version of the classic 8802 so it is the truest of blade putters but designed with subtle variations that make it uniquely a RIFE design. As we like to say, “making the classics with a flair.” There is a slight raised toe and of course RIFE’s patented RollGroove Face Technology. But unlike every other putter RIFE makes, the Bimini does not have a vertical alignment notch on the back edge of the top line. “We wanted to be certain that this one was designed for the true traditionalist,” said Molloy. The Bimini features half milled 304 stainless steel construction.

About The Cayman

The final addition to the RIFE Island Series is a classic cavity blade style putter that will appeal to golfers looking for a more traditional look and feel. The new Cayman, is 100% CNC milled from soft 304 stainless steel and features the company’s patented RollGroove Technology face producing the truest and quickest “roll” in golf.

From a design standpoint the Cayman features a raised top line toward the toe and a “sound slot” at the base of the cavity behind the face that produces a subtle “click” sound at impact and a clean supple feel. Its mid-slant hosel produces a toe-ward weight bias promoting an open to close swing path so common among the greatest players in golf.

About RIFE Putters

All of RIFE’s Putters, including the new Two Bar Hybrid, are high-end CNC milled putters that offer the same patented RollGrooveTM Technology and patent pending Lie-Aline System.

RIFE Putters, LLC is the true innovator behind horizontal grooved face putter technology with a patent on specifically sized grooves since 1997. These precisely spaced grooves allow the putter to gently press into the cover of the ball and grip and lift it into an instant forward roll. Guerin Rife states, “just as grooves in irons help control spin so do grooves in a putter face.” Other companies are now trying to imitate this patented technology but the spacing of the grooves is the true key to the gripping and lifting effect of grooved face putter technology. Horizontal RollGrooveTM faced putters create the truest “no skid” roll in golf no matter where you hit the ball on the putter face.

For more information on RIFE Putters or their product lineup for 2009 visit their website at www.rifeputters.com

Media members interested in testing a RIFE putter for an editorial review should contact: Joe Wieczorek: joe@themediagroupinc.com or Bart Henyan: bart@themediagroupinc.com of The Media Group, Inc. at (847) 956-9090.

Contact:
Joe Wieczorek

The Media Group, Inc.

(847) 956-9090

E-mail: joe@themediagroupinc.com

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