MISSISSAUGA, Ontario – Steven Levine, a 20-year sales veteran of the golf apparel industry, is the newest sales rep for Sligo Wear, Inc. Levine carried the Fidra golf apparel brand until it was recently sold, will service the New Jersey and Metro New York City territories.
“Sligo is a great addition for me since I have lost Fidra. I spent over a year getting my customers to warm up to the unique styling of Fidra. Once they did they loved it and it sold very well. Now that the line is gone it is great for me to pick up Sligo to give my customers that similar styling and performance that they miss,” Levine said.
“We’re very happy to get a rep of Steven’s caliber and experience,” said John Coleman, President of Fairway Styles, Inc., the U.S. distributor for Sligo Wear. “Steven is very well respected in the golf apparel industry and his presence gives Sligo Wear a familiar face to put in front of our customers. We now have eight sales reps for Sligo Wear and are looking to add additional reps and territories in 2009.”
Sligo Wear was founded by a group of friends and active golfers each of who were frustrated by a lack of fashionable and proper fitting affordable golf apparel in the market place. At a Pro Am to the Azores in early 2004, they noticed a different fashion for golf apparel and upon their started Sligo Wear Inc.
Sligo Wear was an immediate success in the Canadian market and in 2007, the company signed a deal with Fairway Styles Inc. of Richmond, Va., to bring fashion change to the U.S.market.
The 2009 Sligo Collection is available to view at www.sligowear.com. The ’09 Collection also will be on display in booth #8285 at the PGA Merchandise Show.
For more information on Sligo Wear Inc., contact John Coleman at jcoleman@fairwaystyles.com or call 804-601-2551 or Shawn Aucoin at shawn@sligowear.com or call 519-21-SLIGO.
Contact:
John Coleman at jcoleman@fairwaystyles.com or call 804-601-2551; Shawn Aucoin at shawn@sligowear.com or call 519-21-SLIGO.
