Huntington Beach, CA (January 8, 2009) Cleveland Golf/Srixon is pleased to announce that PGA Tour player Boo Weekley has signed with the company to play Srixon® golf balls and continue using Cleveland® clubs and a Never Compromise® putter. Boo Weekley, who was nicknamed after cartoon hero Yogi Bear’s sidekick, “Boo Boo” Bear, is a two-time winner on The PGA Tour and also played a major role in the U.S. Ryder Cup victory last fall. Weekley, who also happens to be an avid hunter and fisherman, has experienced a rise in popularity that is unparalleled on the PGA Tour and is well known for attracting large and boisterous galleries which are commonly referred to as the Boo Crew.
“Cleveland clubs have gotten me where I am today,” said Weekley. “And I really love this Srixon golf ball. Now these boys know how to make a golf ball!”
“We couldn’t ask for a better representative for our brands,” said Greg Hopkins, President/CEO for Cleveland Golf/Srixon. “Boo has a huge fan base for a reason. He’s a great player and is as authentic as you can get.”
Boo will be donning a Cleveland® Golf logo on the front of his hat with Srixon® on the sides and will carry a Cleveland® Golf tour bag. He plans on playing Cleveland® woods, irons and wedges, a Never Compromise® putter and a Srixon® ball form the new Z-STAR™ line.
For more information on Cleveland Golf/Srixon and Never Compromise and their tour staff, please visit www.clevelandgolf.com, www.srixon.com and www.nevercompromise.com.
Cleveland Golf, Srixon, Never Compromise and Cleveland Classics Apparel are owned by SRI Sports Limited. With corporate headquarters based in Kobe, Japan, SRI Sports is the fourth largest golf company in the world, as well as one of the world’s leading patent holders in golf ball technology. For more information, please contact Keith Patterson, PR/Media Relations Manager (714.889.5808) or visit us online at www.clevelandgolf.com, www.srixon.com or www.nevercompromise.com.
Contact:
KEITH PATTERSON
MEDIA & PUBLIC RELATIONS MANAGER
5601 SKYLAB ROAD
HUNTINGTON BEACH, CA 92647
(TEL) 714-889-5808
(E-MAIL) KeithPatterson@clevelandgolf.com