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Adams Golf's Leadership Position Recognized with Four 2009 Hot List Gold Awards

January 12, 2009

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Adams Golf’s Speedline Driver, Idea Tech a4 and a4OS hybrids and irons awarded


PLANO, Texas, January 12, 2009 – Adams Golf’s advanced technology and superior performance is recognized by Golf Digest’s 2009 Hot List. The comprehensive review of golf equipment from the industry’s leading manufacturers assesses product on four weighted criteria: Performance, Innovation, Look/Sound/Feel and Demand. Adams Golf’s Speedline driver, Idea Tech a4 and a4OS hybrids, Idea Tech a4 and a4OS irons all received Gold Awards by the magazine’s judges and panelists.
“We are honored by Golf Digest’s recognition of our equipment,” says Chip Brewer, president and CEO of Adams Golf. “As Golf Digest’s Hot List attests, our new products deliver the innovation and performance golfers of all skill levels have come to expect from Adams Golf.”
The revolutionary new Speedline won the first ever Gold Award in the “Drivers Under $350” category for Adams Golf. Set to be released in early January, the Speedline driver features breakthrough aerodynamic technology that increases clubhead speed and distance. One player tester stated “Just flat out bombs it” while the Hot List judges added “There is a sense that Adams has discovered something that others have overlooked.”
After claiming the #1 Hybrid on Tour title in 2008, Adams Golf continued their leadership position by earning the Gold Award for the Idea Tech a4 and a4OS hybrids. Selected as a Category Leader in Innovation, the Idea Tech a4 and a4OS hybrids feature Boxer Technology™ that maximizes MOI through geometric shaping to deliver straighter, longer shots. Earning five stars in the Demand category led one Hot List player tester to state “Adams has figured out hybrids better than anybody.”
The Idea Tech a4 irons won the Gold Award in the “Game Improvement Irons” category, earning five stars for innovation. The tour-proven set features two high-performance hybrids that are integrated with six forged irons to create a great choice for the better player. The Hot List judges agreed as one player tester stated “Now this is a good idea! Loved being able to pick up some extra distance with the hybrids.”
Rounding out the Hot List honors for Adams Golf, a second selection as a Category Leader in Innovation went to the Gold Award-winning Idea Tech a4OS irons in the “Super Game Improvement Irons” group. The easiest-to-hit, most forgiving hybrid-iron set in golf includes seven hybrids that feature dual tungsten perimeter weighting in the heel and toe for maximum performance. As one Hot List player tester stated “The feel is fantastic for this kind of club, and the transition throughout the set seems spot-on.”
Contact:
LISA C. WEISTART
Adams Golf
2801 E. Plano Pkwy.
Plano, TX 75074
972.673.9110
weistartl@adamsgolf.com

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